Though at a casual glance it may seem that only one set of rules works for SEO and pushes your sites further. It’s a matter of scope: big guys have unlimited funds for SEO and other functions of marketing. At the same time small business may work with SEO from you home PC - in this case a scope works for you. Moreover, you have a possibility to launch SEO campaigns and use companionship with your clients for the sake of your interests.
Here, in this article, we present three ways how the small business can win the big companies’ game. And, for sure, you are going to be surprised with a small amount of work you have to do for that.
· The reality is that you can’t “fight” with big companies with keywords exceptionally – no matter what topic it is, either sport wear or printing services. But you can dominate in the contents specificity. Get a better look at your business and figure out your niche. What if you make not just T-shirts or bamboo t-shirts? You might produce “sustainable clothes with bamboo fibre”. As soon as you define niche clearly, you’ll have a keyword with long ail to fix attention on.
Long-tailed content word is a combination of phrases that will help to make you standing out and having the edge on your competitors, who put focus on one or two keywords domination. Those longer keywords should look in the text naturally, but awkward add-ins brings more harm than good.
· Strategies of social media. Social media are used as a part of SEO and marketing. More accounts for your business are created, and more links are generated. This is the way the big companies like Shopping Cart Elite work. But for a small business there is a possibility to use your presence in social media in different ways. One way to make your presence personalized is to tag or show loyal clients on your account. This is simple: when you tag someone, you show specific names, and then there is a huge possibility that your page will be shared. It is generally accepted fact that there is no better way to gain your visibility.
On top of that, bear in mind to put buttons of social media to your website. It is vital to support movement between online networks and formal sites by means of sharing.
· Local language power. It doesn’t matter where your business is located (online, in a town or in several areas), knowing local dialect can better your SEO reputation. Google feels very favorable towards local SEO. Local tie-ins make it possible for search engine to connect your business to the people in the area. If you own online business, you should be creative. Make some blogs where there will be a description of advantages that your business can offer to people. If you worked efficiently with customers in some definite area, this is one more way to make more actual local SEO. Feel free to give relevant links to connect you with the specific community.
SEO is not a territory of exclusively big business. There are a lot of ways that small businesses can get into the game. But to achieve success, you will have to act more accurate and thoughtfully. Have a clear understanding of who you are, what you are busy with, and keep in touch with your clients.
This is the main issue to success of small business SEO.