ExOfficio
6/6/2017
keyboard_arrow_up

ExOfficio Introduces Sophisticated Performance Travel Bra 

ExOfficio Introduces Sophisticated Performance Travel Bra 

Spring 2018 Modern Travel Collection marries the best features of her favorite everyday bra and sports bra to take her anywhere she wants to go 

Seattle, WA (May 8, 2017) — For 30 years, ExOfficio® has helped people experience the magic of travel through the design of innovative apparel, giving travelers the confidence and freedom to explore the world. In spring 2018, ExOfficio is launching the Modern Travel Bra collection consisting of a travel bra which provides versatile comfort, shape, and support as well as accompanying underwear that empower female adventures to travel with confidence.

ExOfficio has developed a travel bra which meets the unique needs of the female traveler so that she remains unrestricted and confident wherever her adventure takes her. Depending on the nature of the activity, the female traveler is tasked to choose between single-purpose bras that provide comfort, shape or support. These single-purposed bras restrict female travelers to either athletic or every day activities because they limit her spontaneous options for adventure.

“We understand the important role comfort plays when we design underwear for travel. Our Modern Travel Bra takes functional versatility to the next level, in a sleek design, with a dynamic temperature adaptive, odor fighting and cool to touch fabric,” says Julie Snow, VP of design and product development for ExOfficio. “The collection will become her go-to travel choice because it delivers style plus function in one bra that is designed to meet the demands of her journey,”

The stylish versatility of the Modern Travel Bra will adapt to meet her needs wherever the adventure leads as the bra is as adaptable as her adventures. Two styling options, racerback or open back, create maximum personalization and versatility. Ultra-breathable, lightweight spacer cups keep her cool without sacrificing support while soft, formfitting materials with stretch create a luxurious next-to-body feel and flattering fit. The bra’s bonded front straps are fully adjustable which allows the wearer to customize her preferred lift and support level or even to fold the cup down—a feature particularly suitable for nursing mothers. Every seam is clean finished to prevent chafing providing all-day comfort for travel.

The aesthetic, comfort and versatility of the Modern Travel Bra become complete with the accompanying Modern Travel Underwear. Seamless construction with a smooth and stretchy fit provides a second-skin fit that disappears under clothing. Shared features with the bra such as temperature regulation, moisture wicking, and odor resistance ensures she remains fresh wherever her adventure take her.

The Modern Travel Collection for spring 2018 includes: 

Modern Travel Bra

The best features of your favorite everyday bra and sports bra in a look of intimate apparel. Can be worn for variety of activities and with various styles while providing cooling and breathability for long hours of travel.

  • A flattering fit lies smoothly with no pinching or binding, poking
  • Packs small & retains its shape after long hours of travel
  • Nylon/spandex fabric with adaptive finish dynamically adapt to body heat, prevents odor and is cool to the touch
  • Front adjustable straps for adjustability enabling cups to fold down
  • Spacer bra cups breathe and retain shape when packed for travel
  • Converts to racerback with J-hook for wearing versatility
  • Fabrics: 3.24 oz/yd, 79% Nylon / 21% Spandex
  • Sizes: XS – 2XL (30A – 42C)
  • Available in black and buff
  • $68 MSRP

Modern Travel Underwear

Underwear for the traveler, all bottoms have a breathable gusset liner for more comfort and softness while providing moisture management and dynamic cooling. Supersoft and comfortable cooling fabric combined with a stripe mesh fabric for better breathability.

  • Supersoft and comfortable Nylon combined with a stripe mesh fabric for better breathability
  • Technical fabric provides odor control, cooling and breathability
  • Gusset liner for increased breathability, comfort and softness
  • Fabrics: 3.24 oz/yd, 82% Nylon / 18% Spandex
  • Styles: Travel Thong, Travel Hipster, Travel Bikini, Travel Brief
  • Fit: stretch to fit
  • Available in black and buff
  • $24-28 MSRP


Items from the new ExOfficio spring 2017 collection will be shown in July 2017 at the Outdoor Retailer Winter Market at the Salt Palace Convention Center. They will also be available for purchase at retail stores and online throughout North America and Europe in January 2018.

About ExOfficio

ExOfficio believes that the magic of travel, whether you seek different cultures, epic scenery or the thrill of the unknown, is a chance to create perspective and vitality by opening your mind to the wonders of the world. Since 1987, ExOfficio has celebrated the traveler by crafting garments that allow one to experience the world unhindered. Intelligently designed products with tangible benefits—including the best-selling Give-N-Go® underwear collection and lightweight, wrinkle-free fabrics with bug, sun and water protection—are focused on one goal: comfortable performance. ExOfficio is sold internationally, online and in specialty outdoor and travel stores, including five of their own flagship stores in the U.S. For more information about ExOfficio, visit www.exofficio.com.

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.

This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.

# # #