From The Hip Communications

“Outdoor Is In” Show, Exhibit Features Billboards As Fashion

CHARLOTTE, N.C. – Models will hit the runway in billboards recycled and reimagined as couture for the exclusive “Outdoor Is In” event, hosted by Adams Outdoor Advertising, on Sept. 29, 2016, at The Mint Museum in uptown Charlotte.

The collection features a diverse mix of Adams Outdoor Advertising’s national and local clients including Second Harvest Food Bank, Coca-Cola, Carolinas Healthcare System, Wells Fargo, The Mint Museum, Dunkin Donuts and more.

The “Outdoor Is In” fashion show is an invite-only event 5:30 p.m.-8 p.m. Thursday, Sept. 29, at The Mint Museum, 500 S. Tryon St. The public will be able to view the outfits in a pop-up exhibit following the event. Details on the exhibit will be announced the week of Sept. 26.

Flavia Lovatelli, a Charlotte artist who now lives in Columbia, transformed her 2014 ArtPop billboard into this amazing dress,” says Jeannine Dodson of Adams Outdoor Advertising. “We were so inspired by her creativity that we challenged Flavia and six other artists to re-imagine billboards for a one-of-a-kind runway show.”  ArtPop’s mission is to promote local artists work through available media space –  Art + Public Outdoor Project = ArtPop.  The nonprofit's partners in Charlotte are the Arts & Science Council and Adams of Charlotte. 

Led by Lovatelli, the "Outdoor Is In" designers and artists – who call themselves TrashionArtistas – are Elyse Frederick of Charlotte, Edelweiss De Guzman of Mooresville, Rocio Llusca of Charlotte, Teresa Rench of Fort Mill, Althea Womack of Augusta, and Marynel Watters of Cornelius.

Advertisers with billboards featured in the runway show are Anheuser-Busch, Dunkin Donuts, Carolinas Healthcare System, Chick-Fil-A, Coca-Cola, Fink’s Jewelers, Hendrick Honda on South Boulevard, Husqvarna, Miller Coors, Killingsworth Environmental, McDonald’s, The Mint Museum, Nichols Store, Pepsi, Second Harvest Food Bank, and Wells Fargo.

Serving as emcee is Mike Watson, who is the founder of Heart-centric Leadership, emcee/host of TEDxCharlotte and a fashion instructor/curator at The Art Institute of Charlotte.

The fashion show and exhibit reflect Adams Outdoor Advertising’s commitment to recycling and protecting the environment. Designers used EcoFlex Vinyl, which has biodegradable properties, to make many of the “Outdoor Is In” ensembles.

Another program demonstrating Adams Outdoor Advertising’s recycling efforts is Upcycle Life, a Charlotte-based nonprofit that trains and employs refugee women in our community. “Upcycle Life not only produces fun and functional bags and accessories from reclaimed discarded billboard vinyl and event banners,” says Dodson. “The nonprofit offers economic opportunity to some of our city’s most vulnerable new residents.”

About Adams Outdoor Advertising

Adams Outdoor Advertising, with its flagship office in Charlotte, is celebrating this year its 30th anniversary in the Charlotte metro market. With offices in 14 cities in the U.S., Adams is a full-service billboard company that works to provide local, regional and international clients with the best overall media strategy for their products and services.

For interviews and photos: Crystal Dempsey of From The Hip Communications, 704-575-3509;