Smart Pitch

Go RVing

In 1994, a forward-thinking group of RV industry thought leaders conceived the idea of creating an all-industry marketing campaign that united the three branches of the industry necessary for a positive consumer experience – the RV manufacturers, the RV dealers and the campgrounds. Together they formed a coalition with the mission of growing the RV camping industry by educating the American public about the joys of RVing. The coalition named the program Go RVing, which also serves as a consumer call-to-action. More than two decades later, with the support of the RV Industry Association and RV Dealers Association, Go RVing continues to be a leader of introducing Americans to the freedom of RV travel and continues to build a desire and passion of the adventures that await.


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