Grilled Cheese PR

Ring in the New Year Responsibly at Houston’s Inaugural Sober Eve Party

HOUSTON, November 28, 2017 -- The first-of-its-kind event, Sober Eve presented by The Lovett Center and Serenity Light Recovery starts the New Year responsibly, drug and alcohol free. Providing a fresh alternative to the usual New Year’s Eve celebrations, the new signature event will debut at The Story Houston from 9 p.m. to 1 a.m. on Sunday, December 31, 2017, aimed at serving Houston’s recovery community. Patrons will enjoy live music provided by DJ Freddy B, light hors d’oeuvres, dancing, photo booth fun, a midnight confetti drop, a coffee bar and creative mocktails provided by a craft mixologist. All proceeds of the event will be donated to benefit Sober Recreation Committee.

The founders of Sober Eve, Sarah Bolton and Bree Brown, voluntarily came together to create Sober Eve with a strong belief in the importance of fun sober events and fellowship in personal recovery. The goal of the event is to show people on the path of recovery that there are alternative ways to enjoy yourself during recovery, and that sober parties don’t have to be boring. Following the footsteps of SoberBowl SuperFest, the duo came together to help Houston’s recovery community on a holiday that is a trigger for many and received an overwhelmingly positive response for their efforts:

“New Year’s celebrations tend to be fueled by alcohol making it difficult for those who are trying to quit or have entered recovery. The festive season has a high risk of life threatening relapse and it becomes vital to provide a safe environment to avoid such casualties,” said Hope and Healing Center’s Founding Executive Director, Scott Basinger, Ph.D.

"Sober social entertainment events (like SoberBowl, The Reel Recovery Film Festival and Houston ArtCrawl) create relevant, mainstream pop culture settings for alcohol free gatherings. These events help "set the stage" for organic, individual and community recovery growth and offer an alternative to traditional party options,” said Tracy Abbott, founder and creator of SoberBowl SuperFest. “I am delighted to learn that Sober Eve was inspired by SoberBowl. It confirms to us that recovery IS contagious! My hope is that this generation will see a sober counterculture mainstream develop where young people will be presented with alcohol/drug free party alternatives, before they ever pick up a first drink. Sober Eve IS that alternative for Houstonians this holiday season and it promises to be a "smashing success!"”

“The City of Houston was ranked No. 3 in The Huffington Post's "10 Best Sober Living Cities."  Our city offers many sober events and activities throughout the year, but we were missing a critical holiday for those of us in recovery. Sober Eve is a great addition to our calendar of events to provide a safe yet fun and exciting environment during one of the biggest drinking holidays of the year,” said Vanetta Peterson, Chairman of the Sober Recreation Committee.

One of the most difficult hurdles in early sobriety is leaving behind your old life in addiction. For those that are unable to attend, Bolton and Brown provide the following tips for a safe and healthy New Year’s:

  • In case you feel triggered, have a backup plan that involves calling friends or loved ones who support your sobriety.
  • ALWAYS take your own car to have the option to leave a party if it feels unsafe.
  • Celebrate with fun, sparkling mocktails.
  • Start a new healthy tradition on New Year’s Day (such as yoga or jogging) to celebrate not feeling hungover!

Tickets are $5 per person for a responsible way to ring in 2018 at Sober Eve and can be purchased at For a chance to win free tickets to the event, like the event on Facebook at

The event would not be possible without the generous sponsors including Grilled Cheese PR, The Story Houston, Teen and Family Services, Lakeview Health, Luna Recovery and St.Yves Law. Additional support of Sober Eve comes from Dr Pepper Snapple Group, Young Addiction Professionals, Timberline Knolls, Great Oaks Recovery, Memorial Hermann PaRC and The Right Step. If you are interested in being a sponsor for the event, please reach out to Bree Brown ( or Sarah Bolton ( for more information.

Media Inquiries:

Sanah Sadaruddin, Grilled Cheese PR

(281) 864-0605

About Sober Eve

Founded in 2017 by Sarah Bolton and Bree Brown, Sober Eve provides a drug and alcohol free New Year’s celebration for recovering Houstonians. Offering a unique recovery experience, the event serves as a sober living resource and creates a community that can explore Houston soberly by bringing together those on the path to recovery. Sober Eve is hosted by The Lovett Center and Serenity Light Recovery to benefit Sober Recreation Committee, a local nonprofit organization dedicated to providing and promoting fun events for the recovering community in the Greater Houston Area. #HangoverFreeNYE. For more information, follow Sober Eve on Facebook and Instagram (@SoberEveHTX).