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This military vet is helping to franchise legal practices

This military vet is helping to franchise legal practices


Life Story: The son of a Canadian Armed Forces member, Victoria native Alistair Vigier planned on a military career, joining the reserves at 17. As a freshman at UVic, where he earned a BA in psychology in 2012, Vigier was injured on operation. Medically discharged, he switched to marketing and business development and launched a consulting firm catering to franchises.

In 2014, Vigier met Darren Hart, a seasoned Victoria attorney with ambitions to turn his family law-focused firm into a franchising operation, a high-wire act in a sector as regulated as the legal profession. Vigier proved adept at recruiting franchisees who wanted to start their own Hart Legal-branded practice. He also streamlined the business model, centralizing marketing and client retention operations in Victoria. Over the course of three years, firms popped up in Vancouver, Surrey and Richmond, while the groundwork was laid for franchises in Burlington, Ont.; Calgary; Regina; Toronto; Los Angeles; and San Francisco.

The Bottom Line: Under the entity Hart Management, Vigier has helped grow the firm’s revenue from $2.5 million in 2015 to an expected $3.5 million last year.