STEAMBOAT SPRINGS, Colo. (Oct. 20, 2016) — Honey Stinger, the leading manufacturer of honey-based nutritional products, announces that it will partner with four NCAA universities for the 2016-2017 school year. The company will continue its partnership with the University of Denver (DU) and will add Colorado State University (CSU), the University of Wyoming (UW) and Southern Methodist University (SMU) to its roster of sponsored universities. As an official sports nutrition partner, Honey Stinger will fuel each university’s student athletes and receive signage, marketing and product sampling opportunities.
“Honey Stinger is excited to add more NCAA partnerships and expand our reach to even more student athletes,” said Len Zanni, Honey Stinger’s chief marketing officer. “Whether it’s fueling students while using their universities’ training facilities or varsity athletes during competition, we are thrilled to help support collegiate athletics with our nutritional products.”
Honey Stinger will activate with a variety of on-campus opportunities. Signage will be on display at various home sporting events and in athletic facilities at the universities. Students will have the opportunity to enjoy product sampling at select home games and events. Honey Stinger will also have a digital presence on the athletics homepages of DU (www.denverpioneers.com), CSU (www.csurams.com), UW (www.gowyo.com) and SMU (www.smumustangs.com). Student athletes will have access to Honey Stinger products in training facilities and various locations on campus.
About Honey Stinger
Located in Steamboat Springs, Colorado, Honey Stinger makes convenient, nutritious and great-tasting honey-based foods including energy and snack bars, protein bars, organic energy gels, organic waffles, gluten free organic waffles, organic chews, and organic waffles and energy chews for kids. Fueling some of the country's top cyclists, runners, triathletes and teams, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.
About DU Athletics
University of Denver, the only Division I program in Denver, Colo., has won 8 of the last 9 NCAA IAAA Directors’ Cups and sponsors 17 sports. More information about Denver Athletics and its coaches, student-athletes and teams is available at www.denverpioneers.com.
About UW Athletics
University of Wyoming, the only Division I athletics program in the state of Wyoming, sponsors 17 sports. More information about Wyoming and its coaches, student-athletes and teams is available at www.GoWyo.com.
About CSU Athletics
Colorado State University, located in Fort Collins, Colo., sponsors 16 sports. More information about CSU and its coaches, student-athletes and teams is available at www.csurams.com.
About SMU Athletics
SMU, the only Division I athletics program in Dallas, TX, sponsors 17 sports. More information about SMU and its coaches, student-athletes and teams is available at www.smumustangs.com.