How to Perform an SEO Competitor Analysis
Search Engine Optimization (SEO), most demandable service which helps in boosting the profitability by promoting your brand all over the world using the Internet. The current trend of the marketing is now moving to the Digitalization of marketing services. This process is best known as Digital Marketing where we promote our brand online using digital channels mainly the Internet.
Now, several questions are rising in your mind, the most obvious question is What is SEO?
SEO refers to the process of promoting a brand using the search engine, a platform which answers all the queries raised by users. The main aim of SEO technique is to enhance or improve the visibility and ranking of our business website and making our brand famous in among audience. The most important thing about SEO is that it is an organic form of digital marketing.
Black Hat SEO and White Hat SEO
Before discussing the meaning of SEOs, we first need to understand that every search engine like Google has their own set of rules. Thus, we have to follow these rules and prepare our advertisement accordingly. If we break these rules, then search engine has all rights to charge penalty. Let’s understand the meaning of different types of SEO which are defined as follows:
1. White Hat SEO: Design our SEO technique by strictly following all rules of search engine.
2. Black Hat SEO: Design our SEO technique which doesn’t follow the rules of search engine.
Definition of Powerful SEO Strategy
We heard several time “Nothing is impossible”. Thus, it is not impossible to make a strong SEO strategy to gain the attention of targeted audience. A powerful SEO means that a website should design by using quality keywords and highly striking website elements like images, text and more. Let’s discuss how to build a powerful SEO strategy to gain huge amount of quality traffic. If we want to get huge traffic for our website, the best way is to start analyzing the behavior of our competitors as they already try to attract the audience.
Identify LatestQuality Keywords to Effectively Analyze the Competitors Behaviors
Due to advancement of technology, our effort to perform a task gets reduced day by day. There is a good news for all SEO professionals that all competitor’s data is readily available and we can easily analysis our competitor’s behavior. Several tools are available in the market to identify or get keywords related data namely SpyFu, SimilarWeb and SEMRush. These tools provide accurate and valid keyword data simply by entering the URL of competitor’s website then select the option to get the list of keywords. Now, you can get the list of keywords of our competitors and analysis these keywords as per their requirements.
Identify the Top Ranking SEO Competitors as per Search Engine
Next step of an SEO competitor analysis is to find the list of top ranking SEO competitors as per keywords and quality information from the search engine like Google and Bing. The AWR Cloud is the tool which is used for finding out the list of websites that are top ranked as per SEO keywords. AWR Cloudenables users to get all keyword’s ranking related data with respect to multiple keywords.
Manchun Pandit works with JanBask Digital Design as a Digital Marketing Consultant, and has more than 7 years experience in digital Marketing, SEO, SMO, and Brand Promotion.