John Peterson

Why Audience Profiling Is Crucial When Starting a Blog and How to Do It Well

When you’re beginning a blog, it’s important to understand the necessity of having a specific audience in mind. Your topics, style, tone and even the graphics you use must be targeted at addressing a particular set of people and their pain points. Attempting to cater to everyone will mean that you end up catering to no one at all.

The solution to that problem is audience profiling, which is how you’ll break down the characteristics of your ideal reader. Here’s how to go about it for best results:

The Audience Profiling Imperative

The first reason why it’s key to conduct an audience assessment when you’re starting a blog is that it’ll define your messaging, as explained above. Your messaging is crucial because if you don’t get it right, you won’t be able to galvanize your visitors and turn them to loyal readers. If your business depends on leads from the blog, that means you’ll be losing a lot of money.

In addition, profiling your audience is the only way to ensure that you can engage with them effectively once your blog gets off the ground. Where do they like to hang out? Are they more active on Twitter, LinkedIn, Reddit or closed forums? Who are the influencers among them? The answers to those questions are essential to your promotion strategy, without which you’ll essentially be shouting into the wind.

Lastly, having all the necessary data about your audience will make it easier to measure the effects of your marketing and publicity efforts. Since you know them well, it’ll be easier to target ads, surveys or any other tool and to understand how effective they have been.

How to Profile Your Audience Effectively

Now, here are three tips on how to create a blog with proper audience profiling, which will make you well positioned for improved engagement and more effective promotion:

1. Demographic Factors

Here’s where you’ll consider their age, race, gender, location and other similar stats. This will help you have a broad understanding of how your blog fits within the ongoing demographic trends. For instance, you’ll know if your blog should be focusing on millennials or if it should be targeted toward parents.

2. Interests

Here, you’ll need to conduct research on what your target audience needs, in terms of information, entertainment or advice. Those are their pain points, and they must be the focus of your blog if you’re to retain them as repeat readers. Some of the interests for certain demographics might be intuitive, but it’s important that you dig even further to find the more specific interests. For instance, while all gamers might be interested generally in gaming news, your blog will need to be more specific, if your niche is console gaming.  

3. Competitor Research

In profiling your audience, checking out what other publications they read regularly is the easiest way to understand what you need to incorporate into your own strategy. Obviously, if your target audience is frequenting a particular blog, then they must be doing something right. Study your competitors and get a feel for why your target readers are finding them attractive, then improve on those things and implement them on your own blog.