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John Peterson

5 Steps to Marketing Your Adventure Game Like a Pro

Adventure games have taken the world by storm, so if you're one of those people who love to create your own games, there is no better time to pursue your passion. It is estimated that the people world over spent a whopping $115.8 billion in 2018 alone on video games and this is likely to see a growth rate of 6.2% per year over the next few years. In fact, more than 2725 million people are expected to take to these games by 2021 generating a revenue of $1.6 billion within the next couple of years. These numbers clearly show that adventure games have an exploding future.


A key aspect of developing adventure games is to market the same. Here are some steps to marketing your adventure game like a pro.


Marketing on YouTube


YouTube has grown by leaps and bounds over the last few years, and it has become an important communication and marketing channel. It is the second-largest search engine after Google and needless to say, opens a ton of opportunities for promoting your game.


You can create a promo video as a teaser with the most thrilling parts of your game to give users an idea of what to expect from it. Use graphics, soundtracks, and other media to keep your viewers engaged and hooked to your game.


Blogging


Another great marketing tool is to use blogs to promote your game. Well-written posts increase traffic to your site, generate an interest in your game, and widen your viewer base. These posts should be fun, informative, and creative, and at the same time, should convey the crux of your business.


Reach out to app stores


Reach out to Android and iOS platforms to market your game, especially if this is meant for mobile platforms. Besides these two, reach out to other app platforms as well such as Amazon, Baidu, Xiaomi, and more. This will ensure that you reach a wider audience across different countries.


Hosting


While designing and developing your game, make sure to host it in the right place so it can be accessed quickly and easily by your users. There are Minecraft server hosting options available for your game. Explore them and decide the one that best fits your needs.


Social media


No discussion of marketing strategies is complete without a mention of social media and that's because platforms like Facebook, Twitter, and Instagram are extremely powerful in giving you access to the right people. It is no surprise that a huge chunk of your potential customers is on these sites, so leverage these offerings well to connect with them.


Post relevant information often to keep your audience engaged and make sure you give them a little extra than others. Possibly a sneak peek into your next adventure game or some insider information that only your followers know first. These strategies will increase your followers and through them, your revenue.


Thus, these are some ways to effectively market your adventure game like a pro.