Just Between Friends

Two members of the leadership team for Just Between Friends Franchise Systems, Inc receive their Certified Franchise Executive (CFE) Certification

Director of Operations, Erin Patrick, and Director of Training and Support, Dawn Pfannenstiel, will receive their certificates in February at the IFA National Convention

Tulsa, Okla. – Just Between Friends (JBF) Franchise Systems, Inc. is pleased to announce that two of its leadership team members recently earned their Certified Franchise Executive (CFE) Certification. Director of Operations, Erin Patrick, and Director of Training and Support, Dawn Pfannenstiel, will officially receive their CFE in February 2019 at the upcoming International Franchise Association (IFA) Convention in Las Vegas.


CFE certification requires participants to complete specialized education classes in franchising, attend a number of franchising conferences and meetings and is a designation which demonstrates a person’s commitment to franchising success principles and the ongoing support of franchisees.


“Having two of my top team leaders achieve this certification means that Just Between Friends can provide even better service to our franchisees and ultimately our customers. It is quite an achievement and I am very proud of Erin and Dawn and the time and work they put into this,” explained Shannon Wilburn, Co-Founder and CEO of Just Between Friends Franchise.


Rose Dupont is the Director of Certification Program Development with the IFA Foundation and explains the importance of the CFE program. “Certification gives you the compass to navigate through franchising. It provides the chance to strengthen your knowledge base and meet other experts who can help improve your business. CFE is the only program recognized by several countries as the official training program for franchise professionals. The CFE program is focused on educating you to become the next expert in franchising. Having a CFE is about achieving goals and being an expert in your field. These are a select group of individuals who have gotten serious about their development as a franchise professional.” 


Erin Patrick says she pursued her CFE to better serve the Just Between Friends Franchise system. She knew that in order to be more capable and effective in her role as the Director of Operations, she needed to be educated in all aspects of franchising. She wanted to become  well acquainted with industry standards, the current business practices and franchise experts throughout the industry. Patrick’s knowledge and confidence grew as she navigated through the various courses, conferences and summits that are part of IFA’s CFE program. 


Patrick adds, “By participating in the CFE program, I have received such a well-rounded education. I have made many industry connections to whom I can reach out with questions about introducing new initiatives, starting new programs and helping franchisees understand and grow their businesses. When we, as franchisors, are willing to develop and grow, that encourages franchisees to do the same. It creates a culture of continued learning which benefits everyone in our franchise system.”


Dawn Pfannenstiel says she feels this same passion for continued education. As Director of Training and Support to a growing franchise system, Pfannenstiel says she also recognizes the need to further her education in the franchising industry. Through the CFE program, she has learned additional strategies and methods to provide ongoing support to the Just Between Friends Franchisees. Earning her CFE has provided Pfannenstiel the training, connections, resources, and knowledge to implement programs and update best practices for the franchise system. Her goal is to build a training environment that encourages continued learning as one of the foundational elements for franchisee growth. 


Pfannenstiel adds, "During the past few years, I have met so many influential individuals and companies through IFA's conferences, workshops and online resources. These relationships and friends serve as my tribe from whom I seek advice and guidance when leading my team to not only understand the why but the how as we work together to best support the franchise system.” 


Both Patrick and Pfannenstiel are part of the leadership team that serves more than 150 JBF franchisees across North America. Just Between Friends Franchise System is headquartered in Tulsa, Oklahoma.