Just Between Friends

Local Mom Helping San Diego Families Save and Make Money for Halloween and Holidays. Just Between Friends Kids Consignment Planning Big Event October 18 - 20 at Scottish Rites Event Center in Mission Valley.

JBF also inspects all items to keep recalled and dangerous products out of their event

San Diego, Calif. – Halloween and the holiday are just around the corner and this season can cost families hundreds - even thousands - of dollars. The National Retail Federation says the average family will spend nearly $90 per person for Halloween and nearly $1000 per family for holiday shopping. Many families can save by shopping resale.

Local Mom Amy Fernandez and her team of moms are helping families throughout San Diego r cut holiday shopping costs and even make some money at their big Just Between Friends (JBF) consignment event October 18 – 20 at Scottish Rites Event Center in Mission Valley.

Save Money: At JBF, families can find items they need for their family, from maternity to teen at 50% to 90% off retail prices.  They can find deals on clothing and accessories, toys, baby equipment, furniture, game systems and electronics, books, and much more. 

Earn Money: Local families sign up as consignors and “turn clutter into cash.” Consignors use JBF’s online system to price and tag their own items and then drop them off at the event. JBF does the rest of the work handling the sales. Consignors earn 60% of the sales and 70% if they help during the event. 

JBF – San Diego    

Friday, October 18: 3:00 p.m. – 9:00 p.m.

Saturday, October 19: 10:00 a.m. – 6:00 p.m.

Sunday, October 20:  8:00 a.m. – Noon

Place: Scottish Rites Event Center in Mission Valley  


Safety First: Just Between Friends is also a leader in safety for the resale shopping industry. JBF helps by inspecting all items families bring in to sell. This year, they will pay special attention to any Rock n’ Play sleepers as millions were recalled earlier this year. You can shoot a story during their drop off October 17.


Giving Back: JBF also supports Operation Christmas Child and Birthline of San Diego.


Amy Fernandez is the mom who organizes this event and she is available for interviews. We can also connect you with families who participate as shoppers and consignors.


In addition, we can provide b-roll and photo opportunities. For more information or to set up interviews, b-roll or photos, contact Diane White at or by calling 918-770-3905.


About Just Between Friends

In 1997, Just Between Friends was created in a living room in Tulsa, Oklahoma when Shannon Wilburn, a mother of two young children, and her friend Daven Tackett hosted a sale with 17 friends as consignors and had gross sales of $2000. The sales caught on with families and grew, so in 2003, they formed Just Between Friends Franchise Systems, Inc. Wilburn is co-founder and CEO of Just Between Friends Franchise Systems, Inc., which has more than 150 franchises in 30 states. System-wide sales in 2018 topped 31 million dollars. Forbes Magazine named Just Between Friends one of the top ten franchises in the United States in the under $150,000 investment category for three straight years. JBF was also named one of Entrepreneur Magazine’s Top 500 Franchises for six years. Just Between Friends Franchise Systems Inc. also received a “Franchisee Satisfaction Award” and was named in the Top 50 franchises by “Franchise Business Review” for the past ten years. JBF has been featured on numerous national television shows including The Today Show, Good Morning America, Real Biz with Rebecca Jarvis, CBS Early Show, Fox News, ABC News, CNN, Headline News, Inside Edition and CNBC’s The Big Idea. They have also been featured in Entrepreneur Magazine, Washington Post, Wall Street Journal,, as well as in many top markets including Seattle, Minneapolis, Denver, Dallas,