Kirvin Doak Communications


Striving to change the culture and conversation surrounding food allergies


Book signing will be held on Tuesday, Oct. 16 at 3:30 p.m.


Download high-res image of the book cover here

Las Vegas - South Point Hotel Assistant Executive Chef and Food Safety Manager Keith Norman has released his first-ever book, “Allergen Awareness: A Chef’s Perspective.” With more than 15 million people suffering from food allergies, the book serves as a tell-all guide for proper food safety measures for both industry professionals and those who suffer from food allergies. Published by Chef Keith and Eurick Design, “Allergen Awareness: A Chef’s Perspective” is available now on Amazon for $31.83.

“I have been in the hospitality and service industry for more than 20 years and have seen so many people impacted by the growing epidemic of allergies,” said Chef Keith. “ I have trained thousands of industry professionals on proper methods to work with food allergies and create a safe environment for guests and employees, and I hope that somewhere in my book- on one of my pages, you have found something that inspires you to join me on this journey as we embrace and advocate for our food allergic guests. Together, we can change the conversation.”

The book is written to educate two important audiences, industry executives, as well as people with food allergies. Readers will walk away with knowledge surrounding the fears of people with food allergies and how to create an allergy training culture, environment and attitude. In addition, the book includes inserts by some of the most influential members of the culinary industry such as Certified Master Chef, Gustav Mauler and President and CEO of the Nevada Restaurant Association, Katherine Jacobi. There are also inserts from South Point Hotel Owner, Michael Gaughan, South Point Hotel Director of Food Operations, Michael Kennedy, South Point Hotel General Manager, Ryan Growney, and South Point Executive Chef, Chris Johns.

For almost a decade, Chef Keith has been an advocate for food allergen awareness, implementing first-ever techniques to ensure no allergen meal is forgotten or taken lightly. Through his passion, Chef Keith has been recognized as the go-to chef for building allergen awareness and developing food safety programs for industry professionals. In addition, he established a food allergy program at South Point that allows guests with food allergies to dine at ease and to create a culture within the culinary industry that is accepting and educated on food allergies. In 2017 alone, Chef Keith’s allergen program was able to serve more than 10,000 meals to guests with allergen restrictions and was voted 2017 Best Overall Food Allergy Program for Restaurants for Outstanding Commitment to Food Allergy Safety and Awareness.  

The South Point Arena will be hosting a “Book Signing and Meet the Author” event on Tuesday, Oct. 16 from 3:30 to 6:30 p.m. Beverages and allergen friendly snacks will be provided to celebrate the book launch and the strides Chef Keith is taking to educate the public and raise awareness on one of the most important facets in the foodservice industry.




About South Point Hotel, Casino & Spa

Featuring more than 2,100 guestrooms, South Point Hotel, Casino & Spa overlooks the famous Las Vegas Strip and the serenity of the surrounding mountainscape. Each oversized guest room features state-of-the-art LED televisions as well as WiFi with high-speed internet connections. Guests visiting South Point Hotel will experience affordable luxury through a casino offering top-of-the-line gaming technology, more than 60 table games and a separate race and sports book area, 11 restaurants, including the award-winning Michael’s Gourmet Room, world-class Costa Del Sur Spa and Salon, a 400-seat showroom featuring headliner entertainment, a 700-seat Bingo room, a 16-screen Cinemark movie complex, a state-of-the-art 64-lane bowling center, a 52,000-square foot Conference Center and an 80,000-square foot Exhibit Hall. South Point Hotel is also home to the Tournament Bowling Plaza, a multi-million-dollar professional bowling tournament facility. In addition, South Point Hotel has the finest equestrian event facility in the country. The 240,000 square feet of event space features three climate-controlled arenas, vet clinic, feed store, more than 1,200 climate-controlled stalls and plays host to some of the country’s most unique events. South Point Hotel, Casino & Spa is at 9777 Las Vegas Blvd. South, Las Vegas, NV 89183.

“Official Hotel and Casino of Las Vegas Motor Speedway” and sponsor of the September 2018 Las Vegas NASCAR Monster Energy cup race, South Point 400. In addition, South Point’s Sports Book is home of Vegas Stats & Information Network” (VSiN), where you can listen to the broadcast on SiriusXM 204 and watch the video livestream on

For more information or for room reservations, call (702) 796-7111 or visit the South Point Hotel, Casino & Spa website. Connect with South Point on Facebook, Twitter, YouTube, Instagram and foursquare.

For More Information

Jaclyn Dadas / Summer Vieites / Rebecca Baia

Kirvin Doak Communications