Former SVP and executive creative director at Phoenix office of Cramer-Krasselt assumes senior creative role following merger between agencies
Phoenix, Ariz. – Friday, December 9, 2016 – In the wake of a November 1st merger between LaneTerralever and the Phoenix office of Cramer-Krasselt (C-K Phoenix), a regional office of one of the nation’s largest independent ad agencies, Ian Barry has been named Chief Creative Officer for LaneTerralever.
Barry will oversee creative direction for the Phoenix-based marketing services agency that, with the addition of all Phoenix-based accounts from C-K, now has capitalized billing estimated at $175 million. LaneTerralever now ranks first among Phoenix-based agencies and is among the most significant agencies in the southwest and Rocky Mountain regions.
“Our management team believes that Ian has the experience and talent to lead the agency into a new era of creative excellence,” said Beau Lane, CEO of LaneTerralever.
Barry worked at agencies in Atlanta, New York and Richmond before moving to Phoenix to head the creative department at C-K Phoenix in 2000, where he served as senior vice president and executive creative director.
He has worked on campaigns for Aetna, Arizona Science Center, Pala Casino Resort and Spa, Bahamas Tourism, Blue Man Group, Burger King, COX Communications, Crystal Springs, Culligan, Dial, Florida Citrus, Labatt’s, MGM Grand, Monterey CVB, OneAZ Credit Union, RA Sushi, Salt River Project, Stanley Tools, Toyota, University of Phoenix, UPS, Wolfgang Puck, and Zicam.
In his role as CCO, Barry will manage the integration of the agency’s creative, account service, media, digital, user experience, public relations and operations teams to deliver ideas and concepts to clients from an interdisciplinary model where all perspectives are welcomed and valued.
“Merging these two talented and smart groups of people is a big win for our clients,” Barry said. “In the short time I’ve been here, I’m already seeing great thinking coming from every corner within the agency.” he added.
Barry’s work has been featured in Communication Arts, The One Show, OBIE Awards, Effie Awards and National ADDY Awards. He has also judged several advertising award competitions including Communication Arts, ADDY Awards, and OBIE Awards.
He was named Creative Director of the Year at the 2015 Phoenix ADDY Awards.
Barry is a graduate of University of Georgia with a Bachelor of Fine Arts degree in Graphic Design.
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Nationally recognized as one of the 2016 Best Places to Work by Advertising Age and Best Companies Group, and named among the Valley’s Most Admired Companies by Best Companies AZ, Phoenix-based LaneTerralever is one of the largest full-service marketing services agencies in the southwest with 135 employees and estimated capitalized billing of $175 million.
The agency provides clients in every category with brand strategy, strategic planning, traditional and digital advertising, graphic design, website development, media strategy and buying, public relations, content video production lead generation, social media and direct response advertising services.
LaneTerralever accounts include the Arizona Cardinals, Valley Toyota Dealers, Cable ONE, Salt River Project, Advanced Recovery Systems, Time Warner Cable, NKK Switches, Visit Phoenix, National Academy of Sports Medicine, Meritage Homes, Pala Casino Resort and Spa, OneAZ Credit Union (formerly Arizona State Credit Union), Phoenix Children’s Hospital, RA Sushi, Universal Technical Institute, the Monterey County (Calif.) Convention and Visitors Bureau Isagenix, Barrow Brain and Spine, Goodyear, Inspirato, TruGreen, Phoenix Convention Center and the Maricopa County Community College District.
LaneTerralever was created in 2013 through a merger between the former E.B. Lane advertising agency that was founded in Phoenix in 1962, and the Tempe-based leading national digital marketing agency Terralever.
For more information, visit LaneTerralever.com.
LaneTerralever Public Relations
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