Phoenix-based LaneTerralever earns top honors at 2017 ADDY Awards, including Best of Show and Creative Director of the Year 

Presented by the Phoenix AdClub, the ADDY Awards recognize the area’s top campaigns and talent across marketing and advertising services categories

PHOENIX – Friday, February 24, 2017 – Unified marketing services agency LaneTerralever had a night to remember at Thursday’s 2017 ADDY Awards, presented by the Phoenix AdClub. Held at the Tempe Center for the Arts, the ADDYs recognized LaneTerralever with a total of 10 awards, including Best of Show and Creative Director of the Year, awarded to Matt Sicko.

LaneTerralever Vice President and Creative Director Matt Sicko has made a big impact on the region’s creative industry, leading award-winning campaigns including Valley Toyota Dealers’ “Pat” campaign, MGM Grand’s Entertainment Authority campaign and OneAZ’s “Let’s Bank Together.” Though relatively new to the Valley, Sicko has also worked for top agencies and premier brands in Detroit and Sacramento.

“2016 brought to life some of our biggest accomplishments in over 55 years as an agency,” said Beau Lane, CEO of LaneTerralever. “It’s thrilling to see our talented team be recognized for their creative excellence, which we are fortunate enough to be able to achieve because of our incredible clients.”

The list of award-winning work includes:

Gold ADDYs

• Television Local Campaign – Valley Toyota Dealers

• Branded Content & Entertainment Campaign – #TheBreatheProject

• Integrated Branded Content Campaign – Phoenix Ad Club ADDY Entry Campaign

• Infographic – Advanced Recovery Systems: The Brief History of Heroin

Silver ADDYs

• Magazine Design – Inspirato Magazine

• Online Film, Video & Sound – TruGreen DIY Patio Herb Garden

• Ad Club Elements of Advertising – Phoenix Ad Club Membership Kit

Bronze ADDYS

• Online Film, Video & Sound – OneAZ Credit Union

“Winning these awards is a true honor, especially considering that the work and teams spanned multiple clients across numerous media channels,” said Ian Barry, Chief Creative Officer of LaneTerralever. “We’re excited for what lies ahead as we continue to grow our portfolio of world-class clients and top creative talent.”

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About LaneTerralever

Nationally recognized as one of the 2016 Best Places to Work by Advertising Age and Best Companies Group, and named among the Valley’s Most Admired Companies by Best Companies AZ, Phoenix-based LaneTerralever is one of the largest full-service marketing services agencies in the Southwest, with 135 employees and estimated capitalized billing of $175 million.

The agency provides clients in every category with brand strategy, strategic planning, design, website development, user experience, content strategy, media strategy and buying, public relations, video production, acquisition and lead generation, social media and direct response advertising services.

LaneTerralever accounts include the Arizona Cardinals, Valley Toyota Dealers, Cable ONE, Salt River Project, Advanced Recovery Systems, NKK Switches, Meritage Homes, Pala Casino Resort and Spa, OneAZ Credit Union (formerly Arizona State Credit Union), Phoenix Children’s Hospital, RA Sushi, Isagenix, Goodyear, Inspirato, TruGreen and the Phoenix Convention Center.

For more information, visit

Media Contact:

Melissa Forbes

LaneTerralever Public Relations

702.856.9059 – mobile