Upward Projects Partners with LaneTerralever to Launch New Website

PHOENIX – March 20, 2018 – Arizona-based restaurant group Upward Projects today announced the launch of its new website, featuring its colorful culture and concepts. The website’s design and development was a collaboration between marketing services agency LaneTerralever and the in-house marketing team at Upward Projects.


During its 17-year history, Upward Projects has earned a remarkable following in the Southwest, resulting in tremendous growth that includes 14 restaurant locations and five different concepts in three states.

“The opportunity to partner with a hospitality brand that’s seeing growth and an expanding customer base gives a boost to our entire agency,” said Beau Lane, LaneTerralever’s CEO. “We believe that this new website beautifully represents their culture and allows visitors to engage with their authentic brand.”

Created with a mobile-first approach, the site includes dynamic features to keep users engaged. Designers emphasized a fluid user experience that features video and moving components to visually engage visitors and showcase the truly exciting Upward Projects brand. Expanded functionality was also a priority for the growing business, so developers integrated the ability to purchase gift cards, menu access, and a streamlined content management system to support simple, efficient updates.

Since the launch, thousands of visitors have experienced the site, and feedback has been positive.  

“Translating our rockstar company culture to an engaging online experience has been a goal of ours for years. LaneTerralever deployed the perfect mix of tech firepower needed to bring our vision to life,” said Lauren Bailey, Upward Project’s co-founder and CEO.

For more information on the agency, please visit

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About Upward Projects

Upward Projects, an Inc. 5000 “fastest growing company” for three years running, is a Phoenix-based hospitality company that creates inspired restaurants that are connected to the communities they serve. Beginning 17 years ago with Arizona’s original local WineCafé, Postino Arcadia, Upward Projects owns and operates five brands and 14 restaurants across Arizona, Texas and Colorado. Concepts include Postino WineCafé, Joyride Taco House, Federal Pizza, Windsor, and Churn. For more information about Upward Projects, visit

About LaneTerralever

Named among the Valley’s Most Admired Companies by BestCompaniesAZ, Phoenix-based LaneTerralever is one of the region’s largest full-service marketing services agencies. With over 56 years of experience working with regional and national brands, the agency has deep roots in the Valley.

LaneTerralever provides clients with brand strategy, strategic planning, creative services, design, website development, user experience, content strategy, media strategy and buying, public relations, video production, acquisition and lead generation, social media and direct response advertising services.

LaneTerralever accounts include the Arizona Cardinals, Cable ONE, Goodyear, Inspirato, Lyft, Meritage Homes, NKK Switches, Northcentral University, OneAZ Credit Union, OpenWorks, Phoenix Children’s Hospital, St. Vincent de Paul, Symantec, TruGreen, Toyota and Universal Technical Institute.

About MAGNET Global Network   

Providing global experts and local expertise, MAGNET’s independent marketing and communications agencies work with more than 800 consumer, retail, and business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients, grow their businesses and raise the standard of work in the advertising agency industry. Members must maintain a level of commitment to the Network, and new independent agencies are carefully screened before membership is granted. Currently comprised of more than 40 agencies and affiliations, MAGNET is always seeking to add leading independent agencies throughout the world. For more information, visit Contact Cheri Gmiter, executive director at or 412-779-5393.

Media Contact:

Melissa Forbes

LaneTerralever Public Relations

702.856.9059 – mobile