Libbey Adds High-Trend Tea Service with VIVA Scandinavia
Elevate tea drinking to an artisan-like experience
TOLEDO, OHIO, May 18, 2017 – (NYSE MKT: LBY) For thousands of years, tea has been a tradition that soothes the spirit, tantalizes taste buds, invigorates the body and draws people together. The renewed interest in the health benefits and communal experience of tea has caused a growth in its consumption among Millennials, 87 percent who drink tea on a regular basis. These tea drinkers have rising expectations of what they expect from their tea service: the same rich and authentic experience that they would get from a handcrafted cocktail or craft coffee. This demand has created a need for modern presentations to accompany and enhance tea service.
To meet this demand and take it to the next level, Libbey® has an exclusive agreement with VIVA® Scandinavia, experts at creating the right tea experience. Libbey will distribute VIVA Scandinavia in the United States and Canada. This high-trend teaware joins Libbey’s upscale Artistry Collection™ of curated, premium tableware brands that provide a rich and varied palette of elements to beautifully frame beverage and food presentations.
VIVA Scandinavia offers high-trend teaware that masterfully blends purpose with passion by elevating the tea experience. Designed in Denmark and handcrafted by skilled artisans, VIVA Scandinavia balances Nordic minimalism with premium materials to create teaware that is beautiful in its simplicity and supremely mindful in its function.
“Tea has long been overlooked in the foodservice industry, but that is no longer the case. More guests are demanding high-quality teas and an authentic serving experience,” said Susan J. Dountas, director of foodservice marketing for Libbey Inc. “VIVA Scandinavia offers a compelling and versatile collection that not only heightens the guest experience, but drives beverage profits by creating an opportunity for healthy beverage alternatives that offer greater taste variety than coffee.”
“VIVA Scandinavia is very passionate about tea and understands that consumers expect a perfect cup of tea not only at home, but everywhere they go,” said Kees van Elderen, managing director of sales and marketing for VIVA Scandinavia. “Our business goals are very ambitious and Libbey is a perfect partner to develop the brand in the United States and Canada.”
The VIVA Scandinavia collection includes tea pots, cups, saucers and infusers featuring combinations of shock-resistant, tempered glass; stainless steel; and porcelain. These materials strike a balance of
delicateness and durability to create exquisite original collections. VIVA Scandinavia completes the art of healthy, enriching tea experiences for guests.
In addition to VIVA Scandinavia, the Artistry Collection includes SCHÖNWALD dinnerware, Spiegelau and Nachtmann glassware, and Reed & Barton flatware, in select markets. For more information, visit https://foodservice.libbey.com/Artistry-Collection
About Libbey Foodservice
Libbey® Foodservice, a division of Libbey Inc., sets the standard for success in the foodservice industry. Libbey is the expert in integrating today’s latest insights and trends with the full spectrum of inspired tableware products from fine dining to casual. It manufactures and distributes the complete tabletop, including Libbey Glassware and Master’s Reserve®, a collection of premium glassware; Syracuse® China dinnerware; and World® Tableware dinnerware and flatware. In addition, Libbey Foodservice distributes the Artistry Collection™, a premium collection for fine hospitality venues that includes SCHÖNWALD dinnerware, Spiegelau and Nachtmann glassware, Reed & Barton flatware, and VIVA® Scandinavia teaware, in select markets. For more information, visit libbey.com.
About Libbey Inc.
Based in Toledo, Ohio, Libbey Inc. is one of the largest glass tableware manufacturers in the world. Libbey Inc. operates manufacturing plants in the United States, Mexico, China, Portugal and the Netherlands. In existence since 1818, the company supplies tabletop products to retail, foodservice and B2B customers in over 100 countries. Libbey’s global brand portfolio, in addition to its namesake brand, includes Crisa®, Royal Leerdam, Syracuse® China and World® Tableware International. In 2016, Libbey Inc.’s net sales totaled $793.4 million. Additional information is available at libbey.com.
About VIVA Scandinavia
VIVA Scandinavia is passionately dedicated to the experience of tea and believes in the power of tea to improve the lives of friends, families and customers. Supported by thousands of years of tradition, tea soothes the spirit, tantalizes taste buds, invigorates the body, and draws everyone together. Adhering to the Nordic design principle of form following function, VIVA Scandinavia uses premium quality glass, cork, silicone and porcelain to create elegant products that will delight casual and connoisseur tea drinkers alike. For more information, visit vivascandinavia.com.