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Lifekey

Lifekey to Compete for Startup of the Year at SXSW 2020

Jackson, Wyoming — Lifekey, a technology platform powering the "Tap to" revolution, has been tapped to participate in the 2020 Startup of the Year SXSW Competition taking place on March 14 at the Established House in Austin, Texas. The honor to compete is a part of the Startup of the Year 10-month program, produced by Established (formerly TechCo Media), that discovers and supports the very best rising and diverse startups from the U.S. and beyond. This is Established’s 10th year of producing events at SXSW, and Lifekey will join the ranks of well-known companies that have passed through their events over the past decade, such as GrubHub, BenjiLock, ShearShare, Aperiomics, Maxwell Health, Groupon, and Uber.


“Every revolution needs momentum and pitching at SXSW is the perfect way to get the ball rolling," said Jason Kintzler, Founder and CEO of Lifekey.


Lifekey will fast-pitch in a lightning round at a private happy hour on March 14 from 6 PM - 8 PM then showcase their innovation to the public from 8 PM - 11 PM at The Venue (516 E. 6th Street, 78701). Esteemed judges include Carolyn Rodz, Founder and CEO, Alice (helloalice.com); Ronnie Johnson, VC Analyst, CEAS Investments; Richard Munassi, Director, Tampa Bay Wave; Kira Blackwell, NASA iTech; Danielle Hill, Chief Operating Officer, The Riveter  and more. Prizes include $10K in potential investment from Established Ventures, American Airlines Business Extra points, a feature in the Startup of the Year Podcast, and more.


“Being crowned Startup of the Year would be incredible and I really feel like our Tap OS technology coupled with an ecosystem of wearable devices and integration partners is going to surprise a lot of people," explained Kintzler.


This event is not to be missed. For information on the Established House of Startups & Innovation and Startup Night at SXSW can be found on https://www.startupofyear.com/sxsw.





About Startup of the Year  

Powered by Established, the Startup of the Year program is a global competition, world-wide community, and resource to elevate startup founders. Since 2006, the Established team has discovered and supported the most promising and innovative startups from around the world via this annual competition, its Investment Community, Daily Dealflow newsletter, Startup of the Year Podcast, Activation Events, and more. For more about the Startup of the Year program, visit https://www.startupofyear.com


About Established

Established is a consultancy focused on helping organizations with their innovation, startup and communication strategies. Created by the talent responsible for building the Tech.Co brand (acquired in 2018), Established leverages decades of experience to help collaborators build their brand, engage audiences and accomplish their goals. For more about Established, visit https://established.us.


CONTACT: Jessica Boone, VP Events & Communications, Established | jessica@est.us 


About Lifekey

Lifekey is a technology platform powering the "Tap to" revolution. It's comprised of the Tap OS™ operating system and an ecosystem of wearables and other tap-enabled devices developed in conjunction with some of the world's biggest active lifestyle brands.


Using the same technology consumers use to pay with their phones, Lifekey is enabling people to interface with physical products, families, and pets in new ways. From Lifekey wearables that provide emergency medical information and notifications, to Fetch™ smart pet tags, that helps pets find their way home, Lifekey is leveraging emerging tech to power a world of new opportunities for consumers. Learn more at https://lifekey.co.


CONTACT: Sarah Evans, Corporate Communications, Lifekey | hello@lifekey.co