Your reputation is the most valuable thing in your freelance career. It gives you an enhanced platform to run your freelance business, take more challenging tasks, and get better-paying orders. For a brand new freelancer, building a reputation is the first and the most important task to accomplish. It is not enough to make a couple of orders and wait when the rumors of your talent and mastery start to spread. You need to use any possibility to promote yourself. Taking the most complicated orders and joining the most promising campaigns for free, you invest into your future.
Why reputation is so important
The clients do not have time for interviews; they want a quick and high-quality result. This desire leads them to the necessity to choose freelance employees just watching through their profiles. They give preference to the freelancers who have already demonstrated their creativity, professionalism, and results that deserve admiration.
Building a perfect reputation is a time-requiring process. As well as you develop professionally, your reputation can also change. Inexperienced writers usually take many orders, while professionals save their time and efforts only for the most interesting ones. Thus, as you just start your career of a freelancer, you need to get ready to work hard.
To make first steps in your writing career, you can make use of the fast and effective ways of reaching success. These ways include blogging and guest writing, direct communication with editors and publishers, and a golden trio for reaching success in any field: persistency, constituency, and confidence. As a writer, you need to remember that this is a highly-competitive field and there is no place for mediocre results. You should always do the best you can and improve your work daily.
Build your credibility
Freelance success starts with credibility. You cannot expect for orders until people start to believe that you can really cope with them. To persuade your potential clients to cooperate with you, you need to build your credibility step by step. Many beginner writers have nothing except for the desire to write. They do not know where to start and how to attract clients. Not to waste your time, you need to develop a strategy that will enhance your credibility and reputation daily. You need to be patient and dedicated to reaching the results that you want.
First, you need to create a portfolio that will speak for itself. If you have no orders at all, add to portfolio your personal notes and pieces of writing. It will create a basis for attracting clients. There are three basic ideas that will help you on this stage.
Look for clients, not for money
The money will come with the experience. Now, your main mission is to take more orders and write to build credibility and fill the portfolio. Of course, it is better to cooperate with reliable clients who will be grateful for your job and at least start to recommend you to other people.
2. Ask for opportunities
In your writing freelance career, never rely upon chance. If you want to become a professional, you need to find ways to enhance your reputation. Notify everyone that you are ready to write for them even without payments. Ask your friends, perhaps they need someone who will create interesting content for their business.
3. Start small
Every writer dreams about cooperation with famous companies and publishers. This is a good dream, but until you are a beginner, you need to set smaller goals. For example, start writing essays if you are good in academic writing or take editing and proofreading orders if you feel that this niche can help in your development.
Join freelance websites
If you still do not know where to find clients, you need to join special websites that promote freelance opportunities for writers. Here, you will encounter thousands of orders with different levels of difficulty: reviews, essays, guest blogging, article writing, etc. Of course, to get an order you need tact quickly as other writers who also want to take this order.
But before you start to place bids for orders, you need to work out your profile and portfolio. Previously, we mentioned how to get materials for your portfolio. Now, we are going to talk about profile and information that you need to include. It is not enough to write your name and date of birth. Describe your skills in detail. Perhaps, you are good in economics and marketing and can take order in this field. If you speak some foreign languages, add this information to a profile. Also indicate any particular skills like knowledge of Java Scripts, Adobe Photoshop, simultaneous translation, proofreading, etc.
Build relations with your clients
Good relations with your clients are the only way to build your reputation. If you miss deadlines, provide low-quality work, or ignore your clients when they ask you some questions, you cannot expect for a long-term cooperation. Moreover, they will never come back to you to order a new piece of writing. You should always be responsible to customers. There are several things that will help you build a strong reputation:
- Producing the best work
- Developing writing skill
When your clients notice that you are dedicated and responsible (you never miss deadlines, always warn them when you go to vacations, and discuss with them possibilities to improve the product), they want you to become the part of their team. You can even ask for help in a special proofreading if you have a lot of orders and you do not have time to edit your articles. If they see that you work on your self-improvement, learn new fields and spheres, and permanently master your writing skill, they ask you to cooperate with them again and again. And if you provide them with high-quality texts that show their effectiveness, you get a client who will stay with you for a long time.
Of course, reputation has never been built in a few days. You need to prepare yourself that this may take a few months. Use this time to make your work better: try every method that can enhance your writing and turn you into a professional freelancer who can deal with the most challenging tasks.