Alchemy Unveils New Arktos
September 19, 2016 (DENVER, COLO) - Alchemy Bicycles is proud to announce the expansion of its mountain line with its Arktos and Arktos Custom models. In an effort to offer the ground-breaking Arktos design to a larger audience, the new Arktos will be the first Alchemy produced overseas.
The current inline Arktos model, introduced to wide editorial acclaim in late 2015, will continue to be made in Denver and rebadged as the Arktos Custom. Both bikes will feature Sine Suspension™.
“We’re well aware that price can be a barrier to entry for premium designs and builds,” offers Alchemy President Ryan Cannizarro,“ We've received an overwhelming number of comments from potential customers expressing that they cared less about where the bike was produced and more about its price tag.”
David Earle’s Sine Suspension™, the cornerstone of both the Arktos and the Arktos Custom, is licensed exclusively to Alchemy Bicycles and relies upon a Fox Float X shock for rebound and compression damping. Considered a groundbreaking suspension platform and offered at just $2,999, the Arktos is a compelling option when compared with other trail bikes within its category.
“The Arktos was so well-received last fall that we had to think about how its production would affect the delivery of our custom offerings,” said Cannizarro. “By utilizing Dave Earle’s overseas production expertise and supervision for the new Arktos we can continue the Alchemy tradition of offering top-tier bikes, but at a price point new to us.”
The new Arktos is available for order now with no lead time and is available in two yin-yang colorways – yellow and blue. Arktos Custom frames are to be painted to customer spec in Denver by Ethic Paint Works. One-off custom paint schemes will be offered to Arktos Custom customers with an additional fee.
The new Arktos and Arktos Custom are both available now through your Alchemy dealer or online at AlchemyBicycles.com. For test requests, please contact Logan VonBokel. For sales inquires, please reach out to Alchemy’s Cody Baker.
- Logan VonBokel - Logan@Uncommoncommunications.net
- Cody Baker - firstname.lastname@example.org