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mitch@leffassociates.com

Active Aging Week (Sept 23 - 29), Positive Perceptions of Aging, Inspiring Wellness, 3000 events worldwide

Media Contacts:

Anne Isenhower, Anne@anneisenhower.com

Mitch@leffassociates.com


During the 16th annual Active Aging Week (Sept. 23-29, www.activeagingweek.com), more than 750,000 people will take part in 3,000+ events throughout the U.S. and Canada to demonstrate the health benefits of active aging.

 

Active Aging Week is coordinated by the International Council on Active Aging (ICAA), with activities designed to encourage fun, friendship and positive perceptions of aging. Other angles: Economic impact of the fast-growing 50+ demographic, and the growing sentiment that age is just a number and the message of “Ageism Be Damned!”

 

Interviews:

  • Colin Milner, ICAA Founder and CEO, colinmilner@icaa.cc or 604-763-4595 (cell).
  • Local host organizations
  • Local participants


Colin has advised the U.S. Dept of Health and Human Services Administration on aging and the U.S. National Institute of Health's National Institute on Aging. His bio: http://tinyurl.com/y9mtw9y5.


The 2018 theme is “Inspiring Wellness,” and participants aged 50+ will take part in tai chi and yoga classes, hiking trips, nature walks, cooking demos, line dancing classes, memory games, Ping Pong tournaments, art classes, health fairs, and more at neighborhood groups, health and fitness clubs, parks and recreation sites, senior centers and senior living communities.


Your readers can find events in their area via the Active Aging Week site, plus resources and ideas for keeping them active every day!

 

We can provide examples of events and participants from different nationwide locations for your coverage, such as 96-year-old Palm Beach Gardens, Fla. resident George Heller, who is a competitive rower and race-walking marathoner and spends at least an hour a day exercising, after losing 100 pounds and getting in shape at the age of 55.

 

I’m taking an anniversary trip to Ireland next week, but my colleague, Anne Isenhower (anne@anneisenhower.com) can assist if you decide you’d like to do something on this while I’m gone.

 

Regards,

 

Mitch Leff, (404) 861-4769 for the International Council on Active Aging

President, Leff & Associates LLC

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