Mohawk Group



Mindscapes -- 13&9 for Durkan 
Tänavad by Durkan
Onyx by Durkan
Arielle by Virginia Langley for Durkan

New styles for hospitality environments in every flooring category

NEW YORK – Durkan, the hospitality brand of Mohawk Group, will feature broadloom, carpet tile, hardwood, luxury vinyl tile and rugs for every part of the hospitality environment including lobbies, corridors, meeting spaces, guest rooms at the Boutique Design New York (BDNY) 2016 show, booth 1037. Held November 13-14, BDNY is the leading trade fair and conference for the hospitality design industry, serving the eastern United States, Canada and Europe. Presented annually by Boutique Design at NYC’s Javits Center, BDNY brings interior designers, architects, purchasing agents and hospitality owners/developers together with manufacturers and marketers of high-caliber design elements for hospitality interiors

“Because BDNY is one of the most inspirationally creative design events in the hospitality industry, it’s the ideal environment to invite our customers to the Durkan booth,” said Mark Page, Durkan’s senior director of creative design and development. “We are confident that with our expanded product offering and wide range of innovative texture and pattern capabilities, Durkan is able to provide any flooring solution that our customers are able to imagine.”

Durkan is also the product sponsor for one of BDNY’s Designed Spaces. “Runway” (booth 1719) by Floss Barber Inc. envelops visitors in an enticing, atmospheric environment, enlivened by the energy of New York Fashion Week. A central path creates the ideal opportunity to “see and be seen” while socializing in the hotel space. High-fashion, Italian runways inspire the space’s palette and proportion play: deep berry hues and verdant floral motifs complement a graphic black and white palette, while classic lines merge with avant garde proportions and whimsical details. The lounge’s incorporation of local culture, merging of functions, and inclusiveness of technological advances captures the essence of emerging hospitality design.

Featured Products at BDNY 2016

Mindscapes -- Designed by 13&9 for Durkan, the Mindscapes collection reflects a holistic approach that balances functionality, aesthetics and emotional impact for hospitality environments with a new broadloom experience that emphasizes an authentic design strategy throughout the manufacturing process. With the aim to create an atmospheric impression on the floor, the top of the flooring displays images of the moon, mars, clouds, mountains, water and sand. These visuals are artistically abstracted into graphic patterns that create three–dimensional visuals on the carpet’s surface. By using precision dye injection, the graphic patterns are applied over a textured carpet base, creating both optical and tactile effects of the transformed conditions or landscapes by means of forms, contours and contrast.

"Our aim was to establish relevant design strategy by creating flooring that is not only based on casual prints of colors and forms clustered, but rather offer an authentic transformation of our environment into the space. By exploring the print dye injection technology, we developed grid for the abstraction of the different surface or landscape images into unique a visual and tactile flooring experience, said Martin Lesjak, 13&9.

The patterns of Mindscapes are optimally abstracted so that this running line broadloom carpet can easily be adapted into pre-determined rug sizes. The collection’s visuals also allow for sections of broadloom to be cut and reconfigured into larger floorscapes or wall-to-wall installations, offering individual flooring combinations and space transformations. Utilizing Durkan’s patented Synthesis technology, color gradients layer atop a textured base underline, next to dynamic visuals, providing the three-dimensional sculptural appearance. The colorways, which include purple, teal, burnt orange and gray, are offered in light, medium and dark color values that can be used together or alongside a coordinating color way. The collection is backed by WeldLok, which is ideal for high performance environments that require excellent tuft retention properties. Mindscapes collection is Red List free and features a Declare label.

Tänavad: Tänavad is featured in Durkan’s innovative Definity technology which redefines luxury performance with patterning and textures never before seen in the industry. Enhanced surface detailing provides more than twice the definition of any other high-end hospitality carpet. Durkan’s exclusive technology creates precision sculpted dimension for incredible visual and tactile experiences.

Arielle: Inspired by a playfulness of pattern & texture, the Arielle Collection designed by Virginia Langley features a variety of styles and shapes to compliment modern and transitional settings. Portraying a lightness and freshness with silhouetted lines that are layered with organic and geometric imagery, the textures flow from dark to light & light to dark, from neutrals to colors to create a mood that is soft and structured at the same time. Using freehand sketching and drawing techniques add to the harmony of abstracted contemporary design fashions and styles of modern living. Arielle is featured in Durkan’s innovative Definity technology which redefines luxury performance with patterning and textures never before seen in the industry. Enhanced surface detailing provides more than twice the definition of any other high-end hospitality carpet. Durkan’s exclusive technology creates precision sculpted dimension for incredible visual and tactile experiences. Styles from the collection are also available in Durkan's precision dye injected (PDI) and computer yarn placement (CYP) constructions. The Arielle Collection also features an 8x10 area rug.

Grown Up: With embossed surface design over high definition wood visuals, Grown Up LVT (luxury vinyl tile) provides the most realistic texture and distinctive graining of long-plank hardwoods on the market today. Grown Up's over-sized, loose-lay luxury vinyl solution features realistic wood patterns

without the need for adhesives or underlayments. Product highlights include 9-inch by 59-inch wood-look planks, substantial weight for dimensional stability, adhesive-free install, a 20 mil wearlayer, non-skid backing and glue-free installation. It tests at a 57 IIC rating—typically reserved for commercial carpet products—without an underlayment. At 5mm, it is twice as thick as traditional LVTs with the weight to keep planks in place over any well-prepared subfloor and tolerates up to 95% relative humidity, saving costs related to moisture mitigation. Grown Up is FloorScore® certified by Scientific Certification Systems. Grown Up is available for quickship for orders up to 25,000 square feet and ships within 10 business days. Available with a limited 10-year commercial warranty.

Onyx Definity: Mesmerizing greys, blues and blacks interweave themselves in this ripple patterned soft surface collection. Shifting bands of grey scale fade between onyx black and cloudy accents, encircled indigo blues lift to energize. Carved accents sculpt each rendered form, bridged with plateaus of plush feathered pile and crowned with dense scalloped ribbing. The Onyx Collection demonstrates the fluidity in how Durkan's Definity™ manufacturing technology can be applied to create stunning floorscapes tailored to every hospitality application.

Terra Carpet Tile: Terra’s stone visuals celebrate natural processes of geology with pops of sheen morphing and shifting throughout the floor. The collection features new metallic yarns that allow for this unique lustrous effect that mimics the look of oxidized minerals. As part of the company’s total flooring solutions go-to-market strategy, Terra coordinates with Mass Appeal, a collection of luxury vinyl tile that also features innovative metallic visuals. Terra is comprised of three patterns that stand-alone or work harmoniously with two patterns available in plank format and one pattern in traditional carpet tile format. The collection’s variety of installations optimize modular flooring solutions and is ideal for high-traffic commercial applications in environments such as corporate, commercial real estate, retail and healthcare. Made with ColorStrand®, premium branded 100% solution dyed nylon, the collection offers excellent resistance to color loss from harsh chemicals and ozone degradation. In addition, Colorstrand is made with 25% certified pre-consumer recycled content, certified to CRI Green Label Plus and comes standard with EcoFlex NXT, a Red-List free backing, which has a minimum of 35% pre-consumer recycled content.

About Durkan

From the hotel lobby and corridors to guest rooms and ballrooms, casinos and areas of assisted living facilities, Durkan is the world-renowned as an industry leader in innovative design solutions and high-style, high-performance hospitality flooring solutions. Durkan’s products are offered in a wide range of exclusive innovative pattern and texture technologies, including Definity, an advanced generation precision sculpturing technology that produces the highest definition of texture, pattern and color available in hospitality carpet; and Synthesis, which provides a three dimensional layering effect using a custom base and Precision Dye Injected (PDI) surface that enables unprecedented image quality. Durkan is the hospitality brand of the Mohawk Group, a leading commercial carpet manufacturer and a pioneer in the design of sustainable carpeting. For additional information, visit or or call 800-241-4580.

# # #