4 marketing tips to promote your online casino website
You've just launched your online casino website but see no users entering your site? It's time to get more serious about promoting your online casino website! We have four marketing tips to help you attract players!
Did you know that around 26% of the world's population gambles? That's right! There are about 1.6 billion people worldwide who gamble and who can be doing so on your website.
Now, you got to be realistic about this one. It's almost impossible for all these people to use your online casino for gambling and entertainment. Yet, the point is that there is a huge customer base out there you can attract to your online casino website.
However, competition is fierce. You must know that.
In fact, according to the American Gaming Association, as of 2018, there were approximately 2,800 sites that were active and were offering gambling activities like bingo, poker, or lottery. Yet, Statista suggests that the global online gambling market will be valued at about $92.9 billion in 2023. So, with such big numbers, you definitely should do your best to be around when the market almost doubles in the upcoming years.
How do you promote your online casino website to attract more users? Here are four marketing strategies that can help:
Better understand your audience (and your competitors)
Why should you care about your competitors if your audience is the one you're promoting to? Well, for a very good reason, but we'll get there in a second.
First things first, no matter what you are trying to promote, you need to understand who you'll be promoting to. Why is it so important to know your audience? Because knowing your audience helps you figure out what content and messages people care about. You'll also know the right tone, voice, and language for your message. Say, for example, you are to promote your online casino website to users from a specific country. In that case, your message must be tailored to the language your audience speaks.
For example, if you are marketing your online casino’s features to Dutch players, you need to provide expert information on Dutch no account casinos in Dutch, so that your audience understands your message.
What's more, it's also important to find out where your audience is spending time online so that you know on which channel you can reach them. For example, if you are promoting your website to younger individuals, it's more likely to find them on social media sites. If you are promoting to an older audience, you can use traditional marketing channels like the TV or the radio to reach your audience.
Now, we said we'll discuss the importance of knowing your competitors. However, don't think that you must know every online gambling provider out there. You only need to know those competitors who address the same audience as you. More precisely, it would be best if you researched your direct competitors. But why? Knowing how your competitors are marketing their online casinos helps you create marketing strategies that take advantage of your competitors' weaknesses. Say, for example, that your online casino is offering a far better welcome bonus than your competitors. Make sure you mention that in your marketing strategy.
Create a mobile version of your casino
If you haven't already invested in a mobile version of your online casino, you need to do it ASAP! Why? Data shows that around 74% of all casino players use their mobile devices to gamble. That's more than half of all casino players who want a mobile version of your casino to consider your brand.
So, in an industry where the mobile casino is taking center stage, you need to make sure that you provide a mobile-friendly version of your online casino website.
What are the features of mobile-friendly casinos? Well, first, you need to make sure that your website's design is optimized for viewing from mobile devices like smartphones or tablets. You need to make sure that your pages display well on mobile devices, that all important buttons are easy to find. It's also important that the loading time is of 5 seconds or less (as recommended by Google) and that your games, be it poker, blackjack, roulette, or slots, work perfectly and offer an entertaining gambling experience.
Use video marketing
Video is king in marketing these days. If an image can speak a thousand words, imagine how much a video can tell.
Videos are fun, entertaining, engaging, and the easiest type of content to consume. What's more, according to data from Hubspot, 97% of marketers agree that videos help customers understand products.
Videos can easily be optimized to target specific audiences as well. For example, if you're planning to attract players who may not feel so comfortable with providing personal data, you can create a video with reliable no account casino information which can be very interesting for this audience. Or, if your goal is to attract more people to your poker games, you can create videos that better show how the poker games on your website work. There's really no limit to how many messages you can deliver through videos in your marketing strategy.
Offer bonuses and free games
People love free stuff. And, they also love bonuses that save them money. Luckily, you're in an industry where these two things are in great demand. So, you can use them in your marketing strategy.
You can promote your online casino website by providing your audience with various promotions that will catch their attention and get them to your website to take advantage of your offering.
Besides great bonuses, free games and free spins are also a very popular casino marketing strategy. By offering free games to your prospects, you attract them to try your website and, since they can do it for free, many of them will actually do. From there, if you offer entertaining games, a good percentage of these visitors will become regular users.