Boost audience engagement with better website design
You either love everything related to UX, live and breathe web design that engages audiences, or have no idea what UX is. You’re a passionate business manager and want to provide your public with the best. Still, you don’t really understand how UX (User Experience) and UI (User Interface) function and their role in boosting audience engagement.
You want leads and results. You want people to buy your products. And that it’s ok because you can learn how to attract and retain clients. But how can you make sure that your clients choose to buy your products once they land on your website? You need a web page that looks and functions well, keeps your visitors engaged, and encourages them to spend more time to check your products and immerse in the content.
When you create the website design, you can tweak particular elements to ensure that your users get the most out of the experience.
Let’s start discovering the aspects that require your immediate attention. Would you keep browsing on your website if this is the first time you opened it?
Create an easy to access navigation menu
When it’s the last time you checked how your navigation menu functions? The secret to making a website look user friendly is to create a clutter-free navigation bar. Your online visitors are going to your website looking for a specific product, and if they find it hard to identify it, they’re going to move to the next option (your competitors). Your website needs to be easy to use and include an intuitive navigation menu to keep your visitors engaged.
The navigation bar doesn’t have to include a title for each subcategory. Organise the content into correct categories relevant for the products and services you sell, to make it easy for your online clients to find whatever they’re looking for. Keep the navigation menu options to fewer than seven, and opt for a simple design. A streamlined and optimised menu is the secret to converting leads.
The website should have a logical structure with plenty of whitespace
Website design is about putting elements together to make it easy for clients to scan the page and identify the products or information they need. The way elements and images are arranged on the page can have a vital role in how the public engages with your brand. When items are crowded together, the website design looks busy, and it can overwhelm the visitors. It can also make it challenging for the clients to find the product they need.
Visual hierarchy is a science that implies arranging visual elements to please the eye and allow the user to find what they’re looking for. You can adopt a couple of practices to boost audience engagements and ensure the right elements are in the right place. Large elements catch the focus, making the banner and tag line larger than the other elements you insert on the homepage. Use contrasting colours to highlight important images and text, and prevent them from fading into the background. Add white space between elements to avoid the content from looking cluttered.
Consistent font and colour
99% of the articles that provide UX recommendations state that brand consistency is crucial when you try to boost engagement. If you established the brand a while ago, you already picked a colour palette and font to share your message and associate with your image. You need to use them across all marketing materials, including social media profiles and your website. Web design consistency helps your company resonate with your target public. If it were to ask you what colour comes to your mind when you hear the name of a couple of famous brands like CocaCola and Sprite, you would easily say red and green.
You can use the colour and font to draw attention to a specific area of the website where you want to encourage the public to engage with the content. You need your content to be legible and call your visitors to action, so learn how to use colours and font to serve you this purpose. Research more web design-related information online to find out how to use these elements to convey your message.
Add suggested products and internal links
Adding internal links that suggest similar products or services other buyers often purchase together to your clients can encourage them to check other products and add more items to their carts. You should include internal links that lead to pages that provide information about categories like “people also bought” and “products you may like” to convince your clients to add one or more products to their shopping cart.
Ecommerce websites also provide recommendations on other items they sell that complete the look when the client chooses a particular item, to help them find other products they may like. Also, when you add internal links to your website, you help search engines to crawl the web page and understand the site structure, increasing your chances to generate organic traffic.
Use interactive site search
Even if you create a straightforward and simple navigation menu, it can still be challenging for clients to find the item they need when you sell hundreds or thousands of products. That’s why it’s best to enable interactive site search to autocomplete or predict what your customers are searching for and suggest related products. This way, when your clients are looking for an item you no longer have in stock, you can direct them to a similar product, to retain them.
Use the following practices to optimise your site search:
- Add frequently asked questions to your FAQ page to help clients find answers easier.
- Add text, video, and images to results
- Add autocomplete capabilities to help clients find products even if they don’t know their full names
- Allow search for misspelling
- Use AI to suggest similar items
If you implement the above website tips, you can boost your engagement rates and customer satisfaction. There’s no reason to stick with a website when it fails to deliver the results you need.