Your online casino's reputation is crucial! Here's why and how to improve it
Wondering how to improve your online casino’s reputation? We have some great tips! Keep reading below to find out how to prove to your audience that your online casino website is reliable.
The gambling industry has changed a lot over the past decade, thanks to the advancements in technology. Brick-and-mortar casinos were replaced with online casino games, apps and websites. And very quickly, the online gambling market grew to a value of $66.7 billion in 2020, and it is expected to grow to $92.9 billion by 2023.
Today, engaging in gambling is a more discrete and personalized experience. First of all, gamblers can simply enjoy casino games from the comfort of their own home, or wherever they are, at any time of the day. What’s more, online gambling environment has also opened the doors to an array of options to choose from in terms of games from poker games to online casino slot games, roulette, or blackjack.
So far, so good, right?
Yet, the only drawback of online casinos is that they often get a bad rap precisely because they operate in a digital environment. Technology has its own disadvantages in terms of security, crime, privacy concerns, and digital media manipulation. Combine all these disadvantages with playing online for real money, and you get a lot of worried gamblers who question everything before signing up and depositing at an online casino.
So, in the world of online casinos, reputation is crucial. Gamblers research online casinos before they engage with them. They read reviews from other users. If they find something even a little bit suspicious about the provider, they do not hesitate to go for a competitor. After all, they are protecting their money.
Thus, since the word spreads really fast about poor casino experiences, you may want to make sure that potential customers won’t find anything bad about you if they look you up on the internet. Here’s how:
Make your website more user friendly
Like it or not, in the digital environment, it is all about offering users great experiences with the interfaces they interact with, namely websites.
The way websites look and perform has a huge influence on how the brand is perceived. So, gamblers who are discovering your website for the first time will analyze how your website looks and behaves before signing up and making a deposit. Similar to how land-based casinos use design psychology to attract players, you should use an engaging design on your website to appeal to your visitors.
Think about it: would you trust a website that looks outdated, moves slow, and has poor navigation? Likely you wouldn’t. Well, it’s the same for your audience.
So, you need to make sure that your website is good enough for your players, that it performs impeccably, and that it offers personalized experiences.
As a general rule, a good website is well structured, easy to navigate, and has a lot of engaging content. Players don’t want to waste too much of their time trying to figure out where the deposit or the withdrawal buttons are, or where they can find different games like live poker or online casino slot games.
A good website interface will help you gain some really positive reviews from your players which will help you retain them and attract new ones as well.
Another good practice is to create bilingual websites to use the language your audience speaks. For example, suppose you were to operate with your online casino in the Netherlands. In that case, the Dutch version of your website should use terms in Dutch like “speelautomaten” or “playing on free speelautomaten”, which is how you say “slot machines”.
Make players trust you
You are operating in an industry where many providers get a bad rap, whether its because they are scamming users or fail to pay them what they deserve. For this reason, many of your players will also be a little bit suspicious about your online casino. So, you need to prove to them that you are a reliable provider, and once you succeed to do that, you need to maintain that reputation.
How do you make players trust you? There are plenty of things you must do that will help you gain your users’ trust:
- Being transparent about fees, deposit and withdraw requirements.
- ALWAYS paying clients what they have earned on your website.
- Refrain from unreasonable cash restrictions.
- Have a bonus policy that also benefits the users.
Position yourself as an authority
How do you do that? The easiest way to do it is to educate your audience, which will make you look like an expert in your niche.
When you educate your users through how-tos, tutorials, or share industry trends, you benefit from positioning your brand as an authority in the field. Users will perceive you as a leader who provides insight and education.
Sure, gamblers come on your website to have fun, and you may think that they are not really in the mood to learn. However, they also want to win some money, and if your tips help them do that, they will definitely trust you more and rely on your guidance.
For example, you can teach your players how to practice responsible gambling, use different casino game strategies, and use free casino games to get better at gambling. You can also recommend your audience some games based on the category they prefer. For example, if your Dutch players are fans of slot games, you can recommend the dutch speelautomaten of the year to them.
Ask for feedback and use it for improvement
If you want to maintain your good reputation, do some teamwork with your players! No matter how good you think you are doing your job of keeping users satisfied, it wouldn’t hurt to ask for feedback and see if there’s something you should improve.
User feedback is the best tool you have to understand what your online casino website is doing right and what is doing wrong. Maybe some users have some tips on how to interact with your website better, or maybe they would like new customer support channels from you, they only way to find out how to continuously improve your services is by talking to those who play on your website.