Money Success

4 factors that helped the Netherlands become one of Europe’s strongest online gambling markets

According to a recent report, the Dutch gambling market has reached $591 million, making it one of the strongest in Europe, and, based on the current trends, it could even become the strongest in the following five years. What’s more, the Netherlands is also becoming an attraction for foreigners, who visit the country not only for its rich culture but also for its vibrant entertainment opportunities, which include casinos. To an external observer, the rise to power of the Dutch market may sound surprising, but if we have a closer look at its evolution, we’ll see that success has been in the making for several years now. After a series of regulatory changes and strategic investments, the Netherlands is now a gambling powerhouse that sets the industry standard.


Here are the top four factors why this came to be:


The enhancement of gambling laws

Legislation is the first and most important factor behind the growth of online casinos and the gambling industry as a whole. Without a strong regulatory environment, gambling cannot thrive. Fortunately, the Dutch Government has been working on this for several years now. It all started in 2012, when the Dutch Gambling Authority began revising existing regulations, and, in 2019, the Remote Gambling Act of 2019 came into effect. The Act came with unique requirements for operators, and, in time, this helped create a robust environment that increased safety and encouraged casinos to innovate.


Some of the key stipulations of the Remote Gambling Act included:


  • All licensed operators had to keep all their users in a centralized database. Once a player no longer wishes to be involved in gambling activities, they can take their name off that list, they would no longer be able to access casinos, and casinos would not be able to target them with marketing messages.
  • The strategies that casino operators can use to promote themselves (online and offline) are tightly controlled.
  • All online operators have to verify the user’s age through an IDIN check.
  • The Dutch gambling authority regularly checks the activity of online casinos.

Ever since these new measures were introduced, sales from online casinos doubled in just one year. The Act also created a healthier gambling environment that encouraged new operators to join the market and existing operators to enhance their services.


Leveraging the power of new technologies to drive casino innovation

In 2019, there were 80 licensed casino operators in the Netherlands, and their number has been growing ever since. What’s interesting to note about these operators is that their games have become better and better. As new technologies emerge, online casinos aren’t afraid to embrace digital transformation, using them to enhance the users’ experience and offer new features. For example, most casinos have already incorporated artificial intelligence into their platforms, which allows for more customization and reduces the risk of player cheating. Games themselves are becoming more advanced, standing out not just through their graphics, but also through their themes and features. Overall, the gaming experience is much smoother, and playing in an online casino is just as engaging and exciting as the real thing.


Casino Bonuses

Online casino game features are very important, but one of the strongest factors that make users want to keep playing is bonuses. Experienced players know that one of the best tips to win in an online casino is to take advantage of bonuses and, fortunately, the Dutch market has plenty of those:

  • Welcome bonuses: users who join an online casino receive a welcome bonus
  • Deposit bonuses: the user receives either credit in their online account to withdraw as money or spend them on other casino games
  • Free spins: these apply specifically to slot games and are a great way to boost the chances of hitting the jackpot
  • Weekly bonuses and promotions


To learn more about these promotions, you can read the best online casino bonussen guide by Bonuses have played a major role in consolidating the reputation of online casinos and attracting new players. The number of players increased to 1.2 million in 2019, and the revenue increased to €3.1 billion. What’s more, all of the world’s leading gambling operators had expressed their interest in joining the Dutch casino market, which goes to show how much a friendly and innovative approach to gambling helps.


The Netherlands was willing to spend more on enhancing the quality of casino games and the user experience, and the results weren’t late to appear. At present, Germany and France are the only countries that surpassed the Netherlands in terms of online gambling revenue, but, based on existing trends, the Dutch market could become Europe’s biggest one by 2025.


Diversity of casino games

Players have many options to choose from when they join a regulated online casino. Whether they are beginners or advanced players, they can take advantage of bonuses and play exciting casino games, and the best example in this regard is probably slots. One of the most iconic casino games of all time, slots are engaging and easy to play. Apart from classic themes, Dutch platforms also offer new and interesting twists based on current events, famous movies, sports teams, or pop culture in general. This kind of variety has definitely helped them expand their audience and appeal to a broader market.

Of course, we couldn’t be talking about online casino games without mentioning poker, blackjack, and roulette, again with modern twists. Thanks to technology, online casinos also offer the possibility of online casino games with live dealers. This feature is particularly appealing to users who are fans of brick-and-mortar casinos and want to maintain part of that experience when transitioning to online casinos.

In the past year, the online casino market has made major contributions to the Dutch economy and definitely serves as a positive example of what the industry can achieve with well-rounded regulations.