Critical SEO Checklist For Website Development
SEO (Search Engine Optimisation) is a very helpful technique for the websites to gain the utmost rankings in the search engines through various keywords relevant to a particular webpage or website.
If a business doesn’t have a website, then they must develop one for their exponential growth. This will also help them to make their business available on World Wide Web. You can also choose from the available boutique marketing agency in the market.
So, let’s understand what areas you must have in your website in from the SEO perspective.
UI (User Interface) and UX (User Experience) design:
UI and UX plays a key role in the success of any website. It’s very important that your website must have an easy to use and user-friendly navigation structure.
You can hire a great website designer and developer to give you a great and hassle-free website design and navigation structure. A great designer and developer know the importance and all the techniques for developing a great website design and development structure.
Keyword research is another important factor that you must include in your checklist. If you are planning to design a new website then you must need to find out the keywords best suited to your website.
Incorporating trendy and useful keywords are helpful to make the website visible more in search engines if placed relevant keywords gently within the website.
You can use Google Keyword Planner and some other tools to find some great keywords for your website. Choosing great and potential keywords are not that much easier but we have a lot of tools available now for the same.
Image optimization is one of the most important factors that have a great impact on SEO performance on the website. Use of high-quality but heavy images makes the website slow and increases the load time of the website.
You should use high-quality images but make sure to use the image compression to keep the image quality same but make it lighter in size for the website.
Alt attributes are also coming under the image optimization which tells the context of images to search engines. You should use the relevant and descriptive alt tag on images to let Google understand for what the image is all about.
An alt tag is seen when the internet connection is slow or when the browser is unable to load the images due to some reasons. That time search engine uses the alt tag on behalf of the image so that user can know what type of image could be seen over there.
Website speed and load time:
The speed of your website is also an important factor and many digital marketing agency nyc have this in their checklist. Nobody likes to browse the website taking time to get loaded completely or have poor website speed.
Everyone wants to browse faster and quick loading websites; it also helps to reduce the bounce rate on your website and gives an extra boost to improve the rankings of your website in organic search results in Google.
There are several tools available to check the website load time and speed and you can check and optimize your website accordingly from those tools.