(Wyoming) Facebook purchased Instagram in 2012 for a billion dollars. So it's perhaps a little surprising that it took them four years to create the recipe. Instagram announced earlier this month
that they are
tinkering with the algorithms of the company's news feed, making it so the
most popular photos in your clique show up first, rather than showing all
your friends' photos in the order they were posted.
This is similar to the way Facebook has changed how your news feed presents
updates, and is allegedly to prevent users from missing "the moments we
believe you will care about the most."
This morning several celebrities on the app began spreading the word to
"follow my feed," or "turn on post notifications," in order to boost their
presence across the platform.
This has caused a slight panic among Instagram users, prompting the company
to tweet assurances that the change would not be happening tomorrow, or
possibly any time soon.
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