Company’s Native Commerce platform converts advertising to eCommerce for premium media publishers.
MILWAUKEE, WI, October 10, 2016 -- Okanjo, a native commerce company, is a finalist in Street Fight Magazine's Local Visionary Awards. The Local Visionary Awards honor individuals and organizations that are moving the hyperlocal marketing technology industry forward.
Okanjo is a finalist in the Most Innovative Local Media Business Strategy category. This award recognizes a company that works to generate new eCommerce-driven revenue for premium publishers and local merchants. Okanjo makes this possible while enabling the publishers to stay focused on the core business of generating local, timely and relevant news content.
Okanjo's mission is to help publishers transform their content into commerce, opening new revenue streams. Key components of Okanjo's Native Commerce platform include:
- Native Marketplaces - eCommerce hubs that strengthen SMB relationships and drive local revenue. Marketplaces provide best-in-class eCommerce systems, shoppable display ads and online auctions.
- Product Match - Dynamic product pairing that uses Okanjo’s proprietary artificial intelligence to match products to readers and content. This enables content-enhancing and audience-focused ad units.
- Pressed Content - eCommerce curated content targeting highly coveted millennial audiences. Pressed is an easy, content extension, tool that helps publishers appeal to new audiences and keep readers on-site.
"Okanjo is honored to be a finalist in the Local Visionary Awards. Our focus has always been on developing ad-tech products that help publishers enhance their content,” said Michael Drescher, Okanjo's Co-Founder and Chairman. "This recognition is particularly significant and encouraging as it comes from our peers in the advertising and marketing tech industry."
This year's Local Visionary Awards received nearly 200 entries. Award winners will be named at the annual Street Fight Summit on Oct. 25th in New York City.