POC Backs High Fives Foundation with Limited Edition Armor and Film Sponsorship

PARK CITY, Utah (Jan. 8, 2015) — POC, a leading manufacturer of skiing and snowboarding helmets, armor and accessories, is strengthening its partnership with the High Fives Foundation, a non-profit dedicated to supporting athletes recovering from life-altering injuries and reducing the occurrences of those injuries through education. In 2015, POC offers consumers an opportunity to support High Fives through sales of the limited edition Spine VPD 2.0 Back protector carrying the foundation’s branding. Proceeds from every sale will go directly to the High Fives Foundation.

Dozens of athletes, including U.S. Paralympic Ski Team member Andrew Kurka, former ski patroller Sally Francklyn, and professional freeskier Giray Dadali, have received important financial support for their recoveries through High Fives’ Winter Empowerment Fund. Additionally, High Fives’ “B.A.S.I.C.S.” educational video series has reached thousands of viewers online and via school-based outreach programs.

“With its focus on saving lives and reducing the consequences of crashes for gravity athletes, POC is a key partner for the High Fives Foundation,” says High Fives Foundation co-founder and executive director Roy Tuscany. “We’re excited to continue working with an innovative brand that is a thought leader in safety for ski and snowboard athletes. We enjoyed a great deal of success with our ‘Helmets Are Cool’ campaign and the obvious next step is to educate riders on armor that isn’t necessarily visible out on the hill, but can make a huge difference in preventing spinal cord injuries.”

Created in partnership with POC, more than 60,000 students and others across the U.S. took part in #HelmetsAreCool video presentations, which focused on the importance of helmets for winter sports athletes, in 2013 and 2014.

Following up on that success, the High Fives Foundation recently launched the POC-sponsored “BASICS: #KnowYourPark” film, which provides in-depth advice on understanding the features and etiquette of a terrain park and profiles athletes touched by the organization’s work. The film, which is the fourth in High Fives’ B.A.S.I.C.S. (Being Aware, Safe In Critical Situations) series, is available for viewing here:

“There is nothing better than signing a partnership like this,” says Willie Ford, POC’s director of marketing and promotions for North America. “With #KnowYourPark, High Fives is pushing proactive awareness. The foundation’s vision is closely aligned with POC’s mission and we value the opportunity to contribute to a cause that is so important to our brand and our people.”

The High Fives Foundation Spine VPD 2.0 Back, available for Winter 2015-16, will retail for $120. See the new protector at booth #957 at the SIA SnowShow in Denver, January 29-February 1. Media interested in scheduling an appointment should contact Brian Holcombe.

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About POC: POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes and cyclists. More information at 

About High Fives Foundation: High Fives Foundation is a Tahoe-based, national 501.c.3 non-profit organization dedicated to raising money and awareness for athletes who have suffered a life-altering injury while pursuing their dream in the winter action sports community. Formed as a way to “pay-it-forward” by the founder from his own recovery to help injured athletes, since its inception in 2009 the Foundation has raised more than $1 million to help 51 athletes recover. For more information visit