ExOfficio was one of the first brands to introduce EPA-registered Insect Shield® Repellent Apparel to the U.S. in 2004 which effectively repels mosquitoes, ticks, ants, flies, chiggers and midges through 70 washings. The innovative collection combines sun protection and insect repellent treatments for maximum outdoor protection. For 2014 ExOfficio is expanding their assortment to include over 30 BugsAway products for men and women, including jackets, shirts, pants, hats, and socks. The expansion is timely given the rise in insect-borne diseases such as Lyme and West Nile Virus.
Tick-Borne Disease Alliance:
According to the TBDA (Tick-Borne Disease Alliance), Lyme is the number one tick-borne illness in the United States.
Revised numbers from the CDC reflect that they have been under reporting Lyme disease. Instead of the 30,000 cases a year previously reported, the CDC has now issued a statement that the numbers are more in the range of 300,000 cases a year. 96% of these cases were reported from 13 states. CDC Lyme Statistics According to the CDC, Lyme disease is now the most commonly reported vector-borne illness in the United States, and that the new estimate suggests that the total number of people diagnosed with Lyme disease is roughly 10 times higher than the yearly reported number.
Tick Encounter Resource Center
Dr. Tom Mather, “the TickGuy” at the University of Rhode Island TickEncounter Resource Center is hearing from people across most of the USA that all types of ticks seem to be more abundant than in the past - despite the brutally cold winter throughout most of the country.
West Nile Virus – Costing the US about $56 Million a Year
The first case of West Nile virus in the U.S. dates back to 1999. Since then, the virus has moved its way through 48 states costing the United States nearly 800 million. This equates to about 56 million per year.
In response to increasing demand for protective clothing, ExOfficio is launching a number of new BugsAway styles for 2014. In particular, the BugsAway Damselfly™ Jacket and Pant for women and the Sandfly™ Jacket and Pant. The pieces provide lightweight, packable protection from bugs. The lightweight mesh jacket stuffs into its own side security zip pocket making it easy to stash in any pack and quick to pull out to turn any outfit into BugsAway apparel. Reinforced shoulders will hold up under backpack straps, and an adjustable hood keeps insects away from the ears, neck and face. MSRP $80 (pant and jacket sold separately).
The women’s BugsAway Lumen Hoody™, crafted from a lightweight mesh, has been expanded for Spring 2014 into a collection of women’s shirts. The women’s short and long sleeve shirts features the Lumen mesh on the shoulders and sleeves, while the popular Lumen Hoody provides a comfortable, flattering mesh knit layer as the temperature gets cooler. MSRP $40 - $60.
About Insect Shield® Technology:
Insect Shield Repellent Apparel and Gear are revolutionary products designed to provide long-lasting, effective and convenient personal insect protection. The durable protection provided by Insect Shield is the result of years of research and testing. In July 2003, Insect Shield Repellent Apparel was registered by the United States Environmental Protection Agency. Insect Shield Technology is utilized by leading lifestyle brands, work wear distributors and International relief organizations across the globe to provide effective protection against insects and the diseases they can carry. Insect Shield is an approved vendor of the US Army and US Marine Corps.
ExOfficio celebrates the traveler by crafting garments that allow them to experience the world unhindered. ExOfficio was born in 1987 when our founders discovered the need for technical apparel that performs as gear. They engineered a shirt with the functions of a fly-fishing vest, the ventilation of a cool breeze and the construction of a men’s dress shirt. We put the same thought into every detail for garments that will enhance any adventure. ExOfficio is devoted to enhancing worldly exploration through clothing that packs well, performs and is durable enough for a lifetime. ExOfficio is sold internationally in specialty outdoor, fly-fishing, travel and luggage stores. For more information visit www.exofficio.com.