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Babies and Childrens Personal Care Products, Nappies and Wipes Market in UK - March 2014

The disposable nappy and personal care segments were the worst performers in the market in 2013. Encouraging consumers to switch back to brands, and move away from savvy shopping techniques will be essential for returning the categories to growth.

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Introduction

  • Products covered in this report
  • Excluded
  • Abbreviations

Issues and Insights

  • Own-label products threaten brands in the disposables market
  • The facts
  • The implications
  • Education needed to reverse sales decline in personal care
  • The facts
  • The implications

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