Burlington, Vt. – KSV, the Vermont-based marketing firm, has hired two to its executive team. Patrick McHugh joins as executive creative director, and Rob Niccolai boards as the company’s new client group director.
Over his 20-year career, Patrick McHugh has honed his creative talents working at some of the country’s top ad agencies including Leo Burnett, Y&R, and Goodby, Silverstein & Partners. Most recently, McHugh led a team at Razorfish in the conception and development of the highly publicized #UseMeLeaveMe tweeting bikes at SXSW Interactive.
“Patrick’s ingenious adaptation of technology combined with creativity and social media has led to award-winning work,” said Yoram Samets, managing director at KSV. “We are thrilled to apply his talents to bolster our already strong creative team and turn out some amazing work for our clients.”
At KSV, McHugh will oversee all creative work, including KSV clients National Grid, Mass Save, State Street Corporation, State Street Global Advisors, and Nellie’s Cage Free Eggs.
A 26-year marketing veteran, Rob Niccolai’s experience is rooted in branding and strategic development across the energy efficiency, sustainability and a number of other industries. Leading account teams at the Shelton Group, Osborn & Barr, and UPBrand, he has helped guide companies in changing consumers’ behavior and inspiring a deep awareness around the importance of energy efficiency and sustainability.
“Rob’s rich and varied experience in energy, sustainability and other business sectors are well-suited to the needs of our agency,” said Yoram Samets. “We’re pleased to welcome him aboard to lead our client group forward.”
Niccolai will assume responsibility overseeing the strategic work for KSV and its clients, building and maintaining a collaborative culture among employees, and day-to-day management of the client group.
KSV is a marketing communications group with over 35 years of experience building brands and businesses. Founded in 1977, the firm employs more than 40 people at its offices in New York City, Boston, and Burlington, Vermont.