The world’s first and largest hotel loyalty programme, IHG® Rewards Club has just launched an exciting new campaign with social media agency, Digital Visitor. To run over 5 weeks, the campaign will see IHG Rewards Club make 5 lucky winners millionaires by awarding them 1 million IHG Rewards Club points.
IHG® Rewards Club is the loyalty programme for InterContinental Hotels Group PLC. Their nine hotel brands include some of the best-known and most popular in the world: InterContinental® Hotels & Resorts, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites, Candlewood Suites, EVEN™ Hotels and HUALUXE™ Hotels and Resorts.
Becoming a member is simple - guests sign up free online and start collecting points instantly from each stay at one of the 4,700 InterContinental Hotels & Resorts worldwide.
From flights to music downloads, car rentals, gift cards for leading retailers, wine collections, and a range of bespoke experiences, including pamper spa days, rally driving and sushi lessons, IHG® Rewards Club’s nearly 79 million members have plenty of choice when it comes to redeeming their points.
To demonstrate the value of rewards and the breadth of redemption options available, IHG Rewards Club asked Digital Visitor to drive brand awareness within the UK and Germany, which resulted in ‘Minute Millionaire’.
IHG® Rewards Club has created a multilingual, (English and German) bespoke game and micro site that challenges users to spend 1 million points - in under a minute! For example, maybe you want to fly to Bangkok, that’ll be 259,000 points. A case of white wine? Add for 65,000 points. And what about a helicopter ride over London? 111,000 points with 565,000 still left to spend.
For the chance to become a Minute Millionaire, simply visit the website, spend your 1,000,000 points in less than 60 seconds and confirm entry by filling out the form.