Collaboration Between Iconic Comfort Footwear Maker and Premier Sneaker
and Trend Boutique Expected To Sell Out Quickly
NOVATO, CA – December 16, 2014 -- Birkenstock announced today an edgy design collaboration with Concepts, one of fashion’s leading trendsetter footwear boutiques. The limited-production footwear will be available while supplies last exclusively at Concepts’ Cambridge, MA retail location, as well as online at www.cncpts.com, starting Dec. 20th at 10am.
“Birkenstock rarely enters partnerships such as this, but when the opportunity was presented to work with the influencers at Concepts, we were thrilled to say yes,” stated David Kahan, Birkenstock USA CEO. “There is no better place for Birkenstock to launch a collaboration and we are excited to release these two fresh, stylized products that elevate our brand to Concepts’ discerning audience.”
Designers at Birkenstock and Concepts sourced premium materials to create two distinct looks on Birkenstock’s iconic Boston clog silhouette. The first is a natural leather that will customize and age over time according to each individual’s wearing. The second is a bright, seasonal orange felt that will make a statement when seen on the street. Both have the Concepts logo stamped on the footbed, and feature brass buckle adjustments and pure white outsoles. Available for women and men, retail is $160.
“Concepts only collaborates with the best on-trend brands in the marketplace and Birkenstock is certainly very worthy,” said Tarek Hassan, Owner of Concepts. “This partnership allowed us to put our own unique spin on an iconic style.”
Concepts also launched an apparel line to merchandise around the shoes.
“Launching highly desirable, limited styles and generating incredible buzz is what Concepts does best,” said Kahan. “It’s really a tremendous opportunity for the authentic Birkenstock brand to connect deeply with the many dedicated followers of Concepts.”
About Birkenstock USA, LP
Birkenstock offers sandals, clogs, shoes and arch supports all based on their original contoured cork latex footbed. Classic silhouettes in warm and comfortable colors are available in women’s, men’s and children’s styles. Birkenstock products are made in Germany, since 1774, and reflect their key values of health and wellness, quality craftsmanship and environmental sensibility. Birkenstock is currently available at independent footwear retailers, better department stores, online retailers and select ready to wear boutiques throughout the U.S. Find more at www.birkenstockusa.com.