Verde Brand Communications
Companies to collaborate on brand education and US expansion
June 14, 2016 (Jackson, WY) – Proprietors LLC, the full-service bar consulting firm behind Death & Company, Nitecap, Walker Inn and more, announces their national partnership with Wyoming’s first premium bourbon, Wyoming Whiskey. The two entities will be working together to produce unique trade and consumer experiences, cocktail development, trainings, and growth efforts – primarily launching the brand in new states across the country.
This partnership is especially close to heart for Proprietors Founder, David Kaplan, who grew up in Wyoming and recently moved back, full-time. “I’m incredibly proud to be part of the team introducing this whiskey, and a little bit of my home state, to everyone,” said Kaplan. “We often hear so much fiction around spirits such as where they come from; their origin stories. So I was excited at the prospect of working with a product true to its core. It’s a rare and special thing to find a spirit focused on authenticity and transparency in process.”
Wyoming Whiskey is produced from the ground up, using non-GMO ingredients from the Big Horn Basin. The distillery in Kirby, which is located in central Wyoming, was founded by fourth generation cattle ranchers who use hand-selected and locally grown corn, wheat and barley. The water used in producing Wyoming Whiskey comes from a mile-deep, limestone aquifer, and each Wyoming Whiskey label is hand numbered with the bottling date and lot.
The result is rich, dark amber in color, with floral, spice and browned butter, vanilla crème, caramel, and cinnamon tasting notes. Medium-bodied, it is light with vanilla bean and hints of mint, and a velvety toffee finish.
“Wyoming Whiskey has all the tenets we look for in a great bourbon – slightly higher in proof at 44% alcohol by volume,” said Proprietors LLC Partner, Alex Day. “The liquid itself has subtle floral aromas that are backed by touches of brown baking spices in taste, a smooth mouth feel and a nice finish. It’s a whiskey that is great for sipping on its own while it also plays phenomenally in cocktails.”
“We are honored that the experts at Proprietors believe in our bourbon,” said David DeFazio, Co-Founder and COO at Wyoming Whiskey. “We look forward to attracting new loyal Wyoming Whiskey drinkers across the U.S.!”
About Proprietors, LLC
Founded in 2007, Proprietors LLC is a full-service consulting company that focuses primarily on building world-class, cocktail-centric beverage programs for clients, consulting on flavors, formulations, strategy, marketing and branding for the beverage industry, and managing Proprietors LLC partner-owned bars. With a collective passion rooted in furthering cocktail culture, partners David Kaplan, Alex Day, and Devon Tarby love traveling the world opening projects for their clients. Currently, Proprietors LLC owned properties span two coasts, with Death & Co, Nitecap, and One Fifty One in New York City, and Honeycut, The Normandie Club and The Walker Inn in Los Angeles. Proprietors consulting projects range from Los Angeles, New York, Chicago, India, Russia and South East Asia. Death & Co, whose namesake book, Death & Co Modern Classic Cocktails launched in October of 2014, has become a timeless reference on craft cocktails. With chapters on the theory and philosophy of drink-making; a complete guide to the spirits, tools, and other ingredients needed to make a great bar; and recipes for nearly 500 iconic drinks, the Death & Co Book, like the bar that inspired its creation, is bold, elegant, and setting the pace for mixologists around the world.
Follow us on Instagram @ProprietorsLLC
About Wyoming Whiskey
Wyoming Whiskey has a simple goal: to create America’s next great bourbon. Based in Kirby, Wyoming, the company and product is a collaboration between its partners and 97,818 square miles of Wyoming. The Mead family first came to Wyoming as ranchers in 1890 and the state defines them, and their whiskey. They use the finest corn, wheat, barley, and water from the Big Horn Basin and promote Wyoming’s natural and human resources. Every drop of this bourbon is 100% Wyoming. To learn more, visit http://www.wyomingwhiskey.com. Instagram: @wyomingwhiskey Twitter: @wyowhiskey