Most up-to-date research on "Analgesics - UK - June 2014" to its huge collection of research reports.
The analgesics market benefitted from the strong marketing and product innovation output in 2013, as well as a strong performance by the topical analgesics segment. However, a battle still remains as consumers increasingly seek cheaper own-label products over those produced by well-known brands, due to the value they offer.
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Table of Content
Products covered in this report
Figure 1: Best- and worst-case forecast for UK value sales of OTC analgesics, 2009-19
Companies, brands and innovation
Figure 2: New product launches in the OTC analgesics category, by format type, January 2010-March 2014
Consumers typically rely on oral remedies to treat pain
Figure 3: Types of medication used, April 2014
A quarter of consumers always buy own-label analgesics
Figure 4: Purchase considerations when buying OTC pain relief, April 2014
Nearly two in five concerned that painkillers only mask the pain
Figure 5: Attitudes towards pain relief remedies, April 2014
Consumers interested in faster working remedies
Figure 6: Factors influencing change, April 2014
What we think
Issues and Insights
Opportunity to expand product innovation for headache relief
Bolstering usage of OTC analgesics amongst men
Combination packs could help offer stronger pain relief
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Trend: Factory Fear
Trend: FSTR HYPR
Trend: Return to the Experts
Figure 7: Trends in the age structure of the UK population, 2008-18
Rising number of prescriptions presents challenge to OTC market
Figure 8: Number of prescriptions per person, UK, 2006-12
Increasing workforce creates potential opportunities for brands
Figure 9: Employment and unemployment, by gender, 2008-18
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