New Release: Soap, Bath and Shower Products Market in US - March 2014

The soap, bath and shower category has experienced steady gains, despite being a functional and mature market. However, brands should be prepared to address the changing regulatory environment and an aging population in order to stay on a positive growth path.

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Scope and Themes:

  • What you need to know
  • Definition
  • Data sources
  • Sales data
  • Consumer survey data
  • Abbreviations and terms
  • Abbreviations

Issues and Insights

  • How can brands bring added value to a price-driven category?
  • The issues
  • The implications: Reinforce skincare benefits, leverage consumer’s interest in convenience
  • What opportunities are there to better engage an aging population?
  • The issues
  • The implications: Introduce benefits that align with older shoppers, focus on natural formulas
  • How will potential changes in antibacterial regulations impact the category?
  • The issues
  • The implications: Focus on skincare benefits, packaging, and natural ingredients

Find More Reports Related to Personal Care Category:

Trend Application

  • Trend: Many Mes
  • Trend: Prove It
  • Mintel futures: Brand Intervention

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