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SwimOutlet.com Renews as Presenting Sponsor of the Fitter & Faster Swim Tour

San Jose, CA (January 29, 2015) -- SwimOutlet.com, the web’s most popular swim shop, has renewed its long-standing partnership with the Fitter & Faster Swim Tour Presented by SwimOutlet.com. The Fitter & Faster Swim Tour is the leading series of swim clinics and camps in the nation featuring Olympians and elite athletes who have appeared at more than 600 events across the U.S. since the tour’s founding over five years ago.

SwimOutlet.com has been the tour’s longest partner and a presenting sponsor since 2010. The company will continue its support through 2016 with more than 150 competitive swimming clinics for participants of all ages and abilities on the calendar annually.

"The Fitter & Faster Swim Tour Presented by SwimOutlet.com has developed into an incredibly popular offering of professionally-managed swim clinics that features everything that we love about swimming: fitness, inspiration, challenge and fun,” says Rob Penner, VP, Sports Marketing at SwimOutlet.com. “The tour’s athletes and clinicians are incredible teachers and role models. Each custom curriculum is the best one-day clinic and weekend camp that can be found in the country.”

“We’re proud to have SwimOutlet.com renew as presenting sponsor as we continue to enhance and multiply our offering of high-quality swim clinics and camps across the U.S.," says David Arluck, Founder & CEO of the Fitter & Faster Swim Tour.  "Our top priority is to offer the world's best learning experience in competitive swimming for swimmers of all ages and abilities, week in, week out, at local clubs and pools. The support from industry leaders like SwimOutlet.com enables us to provide a higher level of value to participants and has been critical in delivering the best product in the country.”

For 2015, the Fitter & Faster Swim Tour has a new curriculum director on board with three-time Olympian Kara Lynn Joyceworking with FFT management and clinic hosts to deliver customized and top-quality swim clinics for participants.  FFT has also launched a coach’s program as part of the swim clinics, providing insights and seminars for coaches at clinics throughout the year. They have also initiated a regular series of water polo clinics featuring national team and Olympic stars for the first time.

“We take great care in the development of Fitter & Faster curriculums," notes Arluck. "Over the past six months, we have begun to offer many more narrowly-focused clinics that provide tremendous value to participants, parents and coaches. We have offered sessions that have minimum and maximum time standards, clinics that focus solely on IM transitions and camps that focus on speed and power. Additionally, we offer open-water racing, dryland training, parent seminars led by parents of Olympians.  We have also developed more intimate clinics designed for a limited number of participants.  There is something for everyone.”

The Fitter & Faster Swim Tour is also the producer of the award-winning “Swim Like a Champion” DVD series that is carried exclusively online by SwimOutlet.com and was selected as a “Silver Winner” – its highest honor – in the 35th Annual Telly Awards for video production.

About SwimOutlet.com

SwimOutlet.com is the largest online specialty store for aquatics in the United States. The online retail store grew out of a dedication to providing the best goods and services to anyone interested in aquatic activities and sports. SwimOutlet.com has the largest selection for swimming, water polo, fashion, beach and surf! In addition to having an extensive selection and the lowest prices, SwimOutlet.com offers phenomenal customer service and fast shipping. The company has won the hearts of over two million happy customers who’ve helped spread the word on where to find the best deals. SwimOutlet.com’s partners include the Fitter & Faster Swim Tour Presented by SwimOutlet.com, U.S. Masters Swimming, Multiple Sclerosis Association of America, U.S. Lifesaving Association, National Interscholastic Swim Coaches Association and USA Swimming’s Make a Splash initiative.

 For more information, visit www.swimoutlet.comFacebook.com/swimoutlet or Twitter @swimoutlet,  or go to http://www.swimoutlet.com/Fitter-&-Faster-Swim-Tour/ for product info.

 About Fitter and Faster Swim Tour

Founded in 2009, the Fitter and Faster Swim Tour Presented by SwimOutlet.com is the only turn-key elite level swim and water polo clinic operation in the United States. Fitter and Faster handles all of the work from the day they agree to produce a clinic or camp with "local hosts" until the event concludes. Afterward, they send "Thank you for attending e-mails" and surveys to all the participants and volunteers. When the Fitter and Faster Swim Tour was established in 2009, the company produced fewer than 20 clinics. That figure exploded between 2013 and 2014, when the company organized 230 clinics across 42 states.


For more information:    
Rob Penner
VP, Marketing & PR         
SwimOutlet.com
robp@swimoutlet.com                 
  Cejih Yung
Business Development
Fitter & Faster Swim Tour
cejih@arluckpromotions.com