The report “Italy Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)″, defines and segments the Italy Professional Hair Care Market with an analysis and forecast of the market size.
Browse Market Data Tables, Figures spread through 50 pages and in-depth TOC on “Italy Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)”.
Professional hair care products are used by professionals/stylists for various hair services in the salon and are sold over the salon counter as well as through retail stores such as specialty beauty stores, pharmacy stores, online and others. Italian professional hair care products market is segmented on the basis of services provided in salons such as coloring, shampoo & conditioners, perming & straightening and styling. The market for Professional Hair Care Products in Italy is estimated to grow at a CAGR of 0.3% to reach $606.4m mark by 2020.
Italian professional hair care market experienced a steep fall of 15%-20% in sales volume during the period 2011-2014 owing to recessionary economic conditions. The average monthly expenditure of an Italian household on beauty and hairdressing services had declined from $43.3 in 2006 to $35.5 in 2013. The economy is estimated to exhibit positive growth from 2015, resulting sluggish growth of 0.3% in Italy professional hair care products market during 2015-2020 Traditionally, Italy has been a bigger market for coloring and treatment products. Higher level of consumer awareness regarding the presence of harmful chemicals such as paraben, sulfate, ammonia present in shampoos and hair colors has resulted in robust demand for organic hair care products. Italy is poised for an ageing demography which exhibits relatively stronger demand for coloring and treatment services, as the median age is 45 years and the population growth is also estimated to be low.
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In the professional hair care market, hair coloring segment holds the largest share followed by shampoo and conditioning. Coloring is the dominant service in the Italian hair salons which generates the maximum footfalls. Around 60% of the female population in Italy dyes their hair. Demand for perming and straightening products is low in the country owing to the Italians’ preference for temporary smoothening by the usage of hot rollers and also apprehension regarding the harmful chemical contents present in perm lotions and straightening creams. Furthermore, due to the busy lifestyles, majority of the population prefer DIY colors and this has reduced the frequency of visits to hair salons.
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Following are the top 5 players/companies offering professional hair care products in Italy:
- L’Oreal Group
- Procter & Gamble Co.
- Revlon Inc.
- Davines S.p.A.
- Kemon S.p.A.
Italian professional hair care market is highly competitive with the presence of over 1,200 professional hair care brands. The top 5 players account for more than 55% of market share. Mass consumer brands are finding more traction than professional styling brands in the styling segment owing to price competitiveness in the price sensitive Italian market. L’Oreal with its brands L’Oreal Professionnel, Kerastase, Redken and Shu Umeura is the frontrunner followed closely by Procter and Gamble. Davines, Kemon, Alterego, Revlon, Intercosmo are the other prominent brands.
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