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Top Report-Car Retailing - China - March 2014-Market Key Trends and Opportunities

It is imperative to apply different strategies to different target groups as they are different in their attitudes towards car purchasing and retailing. The 4S model needs to change if it is to remain competitive in this ever changing market environment, where online purchasing is starting to emerge as a viable sales channel. 

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Table of Content

Introduction

Definition

Report structure

Methodology

Abbreviations

Executive Summary

The market

Forecast

Figure 1: Forecast – volume sales of new cars, 2008-18

Figure 2: Forecast – volume sales of used cars, 2008-18

Car market in 2013

Figure 3: Car volume sales, by new cars, 2008-13

Figure 4: Car volume sales, by used cars, 2008-13

SUVs grew strongly to become the second largest car segment

Figure 5: Share of Car volume sales, by segment of passenger cars, 2008-13

Alternative-fuel cars still in infancy

German makers further extend their lead among international brands

Figure 6: Market share of passenger cars by volume, by car origins, 2010-13

Multinational joint ventures dominate

Figure 7: Market share of top ten passenger car manufacturers by volume, by passenger cars, 2013

Market drivers and barriers

Retail Channels

Car retailing development trends

Key policy updates in 2013

Dealership groups

The consumer: car ownership status

Figure 8: Household car ownership status, December 2013

The consumer: car purchase plan

Figure 9: Car purchase plan, December 2013

The consumer: resources used for last car bought

Figure 10: Resources used for last car bought, by comparisons, December 2013

The consumer: channel of last car bought

Figure 11: Channel of distribution used for last car bought, December 2013

The consumer: attitudes towards car aftersales services

Figure 12: Attitudes towards car aftersales services, December 2013

The consumer: attitudes towards car and car retailing

Figure 13: Attitudes towards car and car retailing, on any agreement, December 2013

Key issue: How to target consumers through differentiation

Key issue: Improvements required for current 4S model

Key issue: Does online car retailing have a chance?

What we think

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The Market

Key points

Car market in 2013

New car sales exhibited positive growth

Figure 14: Car volume sales, by new cars, 2008-13

Used car transaction still stunted

Figure 15: Car volume sales, by used cars, 2008-13

Segmentation

SUVs still grew strongly…

SUVs and MPVs emerge as two fastest growth segments

Figure 16: Volume growth rate of car sales, by car type, 2008-13

and became the second largest car segment

Figure 17: Share of Car volume sales, by passenger car and commercial car, 2008-13

Figure 18: Share of Car volume sales, by segments of passenger cars, 2008-13

Alternative-fuel cars still in their infancy

Figure 19: Share of alternative-fuel car sales, by electric cars and plug-in hybrid electric cars, 2013

German makers further extend the lead among international brands

Figure 20: Volume sales and growth rate, by Audi, BMW, and Mercedes-Benz, 2013

Figure 21: Market share of passenger cars in volume, by car origins, 2010-13

Multinational Joint Ventures dominate

Figure 22: Market share of passenger car manufacturers in volume, by passenger cars, 2010-13

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Figure 23: Market share of top ten passenger car manufacturers in volume, by passenger cars, 2010-13

Market drivers

Economic growth continues

Figure 24: GDP and growth rates, China, 2008-13

Urban and rural income rise

Figure 25: Annual per capita net income and actual growth rate of urban and rural residents in China (RMB), 2008-13

Urbanisation

Still room for car parc growth

Change of car ownership dynamics

Booming luxury cars

Alternative energy push

Growth barriers

Restriction on licence plates

City congestion and traffic pressure

Parking space limitation

Car exhaust emissions impact on environment

The risk of structural excess production

Forecast

Figure 26: Forecast – volume sales of new cars, 2008-18

Figure 27: Forecast – volume sales of used cars, 2008-18

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