Hispanic Consumers and Household Products Market in US - March 2014: Latest Industry Analysis Report

While Hispanic consumers are not a homogeneous group, one value that practically all share is their belief that personal appearance says a lot about a person. It is for this reason that they strive to take good care of their clothing and household. Brands that can partner with them to facilitate these objectives at an adequate value have a significant opportunity to succeed in this market.

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Scope and Themes

  • What you need to know
  • Definition
  • Data sources
  • Consumer survey data
  • Expenditure data
  • Abbreviations and terms
  • Abbreviations
  • Terms

Issues and Insights

  • How can brands engage the young Hispanics?
  • The issues:
  • The implications: Private labels can emphasize price and value
  • Shouldn’t all family-centric marketing be aimed at moms?
  • The issues:
  • The implications: Target Hispanic men with higher quality, value-added products
  • Can natural household products become relevant?
  • The issues:
  • The implications: Focus on the children, both then and now

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