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PeopleForBikes Annual Fundraiser Will Ride On Atlanta

NASCAR champion Jimmie Johnson to join group on day one

Boulder, Colo. (March 8, 2016)— PeopleForBikes’ annual awareness and fundraising bicycle tour will Ride on Atlanta this spring to celebrate and advance bike riding in the Southeast.

More than 25 riders will join the PeopleForBikes team as they pedal roughly 400 miles from Asheville, North Carolina to Atlanta, Georgia, March 30 - April 2. The group will make stops in Charlotte, North Carolina, Greenville, South Carolina, and Athens, Georgia before arriving in Atlanta.

Created in 2011 by six-time national cyclocross champion Tim Johnson, the series began with three Rides on Washington followed by two Rides on Chicago. These events have raised nearly $400,000 for PeopleForBikes’ non-profit foundation that supports the development of more safe, fun, convenient and appealing PlacesForBikes.The Rides showcase how bike riders and motorists can share the road, safely and easily.

Jimmie Johnson, six-time NASCAR Sprint Cup Champion, plans to pedal with the group on day one--a challenging 130-mile route between Asheville and Charlotte. Johnson, an enthusiastic road and mountain bike rider, is a proponent of cooperation and respect among all road users.

PeopleForBikes selected the Southeast as the 2016 ride venue to celebrate and promote the region’s great bike riding. “The Carolinas and Georgia are up-and-coming states for bicycling,” said Tim Blumenthal, president of PeopleForBikes. “The Ride on Atlanta will help build momentum for the great efforts of government leaders and local advocates to improve their communities through bike riding.”

The Ride will finish in Atlanta on Saturday, April 2, and the public is invited to pedal the final miles with the group. Contact mitch@peopleforbikes.org if interested.

About PeopleForBikes:

PeopleForBikes is uniting millions of individuals, thousands of businesses and hundreds of communities to make better bike riding for everyone. Because when people ride bikes, great things happen. Join us at PeopleForBikes.org.

To learn more about the 2016 Ride on Atlanta, contact PeopleForBikes’ marketing director Wendy Mayo, wendy@peopleforbikes.org.      

Media Contact:

Lauren Fallert

Verde PR

lfallert@verdepr.com

970-259-3555 x3