keyboard_arrow_up adds report Baby Food Singapore to its store. Baby Food Market Singapore examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.


The primary determinant of the baby food market has been the birth rate. Between 2006 and 2011, the number of births fluctuated at around 38,000-40,000, but 2012 saw a sharp increase to 42,663 births. As a result, and against the background of a relatively buoyant economy, sales rose strongly in 2012 to a total of S$ 184.8 million, equivalent to consumption of 4,753 tonnes. Between 2006 and 2012, sales rose by 60% at current prices and by 29.3% at constant 2006 prices. Per capita intake rose by 2.3% to 111.4 kg, a very high level for the region

The swing towards premium and super-premium products in the milks sector, by far the largest part of the market, is an indication of the sophistication of the market in Singapore. Other indications include the continuing shift in shopping habits in favour of modern supermarkets, the increasing variety in flavours and the growing availability of products with added ingredients, as well as organic baby food.

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Table Of Contents

Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Structure
Baby Food: Market Segmentation, 2012
Market Trends
Baby Food % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2011 and 2012
Major Developments
The Suppliers
Baby Food: Manufacturer Shares, 2012
The Future
Projected Market Size, 2018, and Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth and Population Trends, Total Population, 2002-2012
Birth and Population Trends, Resident Population, 2002-2012
Baby Population, 2002-2012
Singapore: Ethnic Composition, 2007-2012
Breakdown of Live Births by Ethnic Composition, 2005-2012
Fertility Rates by Ethnic Origin, 2000-2011
Socio-Demographic Trends
Marriage, Divorce and Birth Trends, 2006-2012
Working Women
Women in Employment, 2006-2012
Working Women by Age Group, 2006-2012
Incentives for Child Birth
The Influence of Eating Habits
Breastfeeding Trends
Breastfeeding Incidence, 2001 and 2011
Breastfeeding Incidence, 2004-2005
Average Breastfeeding Duration by Socio-Demographic Group, 2002-2008
Market Profile And More.

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Company Profiles
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume, 2012
Abbott Laboratories Singapore Pte Ltd
Abbott: Market Shares, 2012
Danone Dumex - Singapore/Danone Dumex (Malaysia) Sdn Bhd
Dumex: Market Shares, 2012
Nestlé Singapore (Pte) Ltd
Nestlé: Market Shares, 2012
Mead Johnson Nutrition (Singapore) Pte Ltd
Mead Johnson: Market Shares, 2012
Heinz Singapore Pte Ltd
Heinz: Market Shares, 2012
Other Manufacturers
Empro Singapore Pte Ltd
FrieslandCampina (Singapore) Pte Ltd
Fook Sang Tong Trading Pte Ltd
Healthy Times
Want Want Food Pte Ltd
Fonterra Brands (Singapore) Pte Ltd
Pigeon Singapore Pte Ltd
Foreign Trade

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