Oneupweb’s Practical Guide to Google Analytics Gives Businesses 5 Simple Steps to Data-Driven Marketing Decisions

Google Analytics is a free tool but businesses are questioning its value, misunderstanding its use and ignoring it. Oneupweb authors and shares a practical guide to Google Analytics giving marketers and business owners the steps they need to set it up properly, unlock meaningful data and tap powerful insight.

(Traverse City, MI)- In Oneupweb’s latest guide, The Power to Make Decisions, A Practical Guide to Google Analytics, the agency empowers brands great and small with the steps they need to get their Google Analytics accounts setup and integrated properly—unleashing meaningful data to drive marketing decision making. As more and more industries find themselves increasingly crowded with competitors, “testing” out new marketing strategies and tactics proves costly.

"Whether you’re a small clothing boutique on Main Street or a major player in the ecommerce space, it’s safe to say that making marketing decisions on gut instinct, intuition and because-we-always-have-itis could cripple your business.” says Carly Wujcik, Oneupweb’s Director of Sales & Marketing. “Your competition is savvy and to keep your business thriving, you’ve got to compete to win. Google Analytics gives marketers insights they’ve been dreaming about for yours, but you have to set it up correctly to tap them. We found that very few of our clients were getting anything meaningful from their {Google Analytics} accounts, so we incorporated setup into our services but also wrote this quick guide detailing the five critical steps that all businesses should take.”

The Power to Make Decisions, A Practical Guide to Google Analytics is free to download and an excellent resource for business owners and marketing decision makers at companies of all sizes in industries ranging from franchising to higher education, eCommece to business-to-business. In it, Oneupweb covers:

  • 5 steps to defining and building a measurement mode
  • How to communicate Google Analytics tagging and tracking needs to your IT team
  • How to ensure that data inflow is setup appropriately for all future campaigns
  • Much more

Get your free copy of The Power to Make Decisions, A Practical Guide to Google Analytics today.


About Oneupweb :
Oneupweb has been an innovator in digital marketing for more than 17 years, creating integrated online marketing strategies that incorporate web design,  search marketing (SEO and PPC), social media and more. Heralded by an independent research firm for their leadership team, work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for five consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit