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Popular Report - Cough, Cold, Flu and Allergy Remedies Industry in US - April 2014

Despite increasing sales, the cough, cold, flu, and allergy market is up against several challenges. Most consumers seek to prevent getting sick, lessening the need for remedies to treat their ailments. Additionally, it is difficult to predict the severity of a given cold or flu season. Providing ways to help consumers get the exact product to fit their needs can help to increase brand loyalty.

View Full Report with TOC at: http://www.researchmoz.us/cough-cold-flu-and-allergy-remedies-us-april-2014-report.html

Scope and Themes

  • What you need to know
  • Definition
  • Data sources
  • Sales data
  • Consumer survey data
  • Abbreviations and terms
  • Abbreviations

Issues and Insights

  • Consumers are becoming more proactive and preventative in their approach to health, presenting an opportunity for product expansion
  • The issues
  • The implications
  • Most ailment sufferers know how to treat ailments from prior experience, making it difficult to get them to try new products
  • The issues
  • The implications
  • Growth of homeopathic/natural products, increases competition for traditional OTC remedies
  • The issues
  • The implications

Browse More Reports related to Healthcare: http://www.researchmoz.us/healthcare-market-reports-56.html

Trend Application

  • Trend: Guiding Choice
  • Trend: Extend My Brand
  • Trend: Prepare for the Worst

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