XYIENCE Announces Distribution Partnership with Polar Beverage

The official energy drink of the UFC increases its presence in the New England market

XYIENCE Xenergy, the official energy drink of the UFC®, announces that a new distribution partnership with Worcester, Massachusetts-based Polar Beverages will expand the brand’s presence in New England. Polar will offer all eight flavors of Xenergy energy drinks, the first sugar- and calorie-free energy drink line.

The relationship that kicked off on June 2 means potential shelf space for Xenergy in thousands of retail doors, including convenience stores like convenience like Sunoco A+, Circle K, Alliance Energy and Nouria, along with grocery and specialty stores, both major chains and independents. XYIENCE will support the relationship with online and in-store promotions designed to appeal to New England area consumers.

“Polar Beverages has a long history of success working with unique beverage brands that appeal to the consumers in the healthy and active lifestyle space, so they are an ideal partner for XYIENCE Xenergy,” said John Lennon, XYIENCE’s president. “New England is an important growth area for XYIENCE and we’re confident that with our relationship with Polar will mean success for our brand in the region.”

This news coincides with very positive sales results for the energy drink brand. As of May 31, XYIENCE’s year-to-date sales were up 36 percent in Northeast region. “This is an ideal way to kick off the summer in the Northeast,” added Lennon. “Our relationship with Polar is sure to carry that momentum forward.” 

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About Polar Beverages
Polar Beverages is the largest privately owned, soft drink bottler in the United States. The company traces its history to 1882 and has a long established reputation for quality, strong customer relationships and brand loyalty. Polar’s business segments include the company’s flagship Polar brand, franchise national brands, new-age brands and private-label brands. In addition to its own drinks, Polar distributes a range of national beverage brands For more information, please visit