RnRMarketResearch.com adds “Latin America Beverage Forecasts March 2014” report to its research database.
Latin America Beverage Forecasts provides consumption trends 1999 to 2013 provisional and 2014 to 2019 forecasts for key beverage categories.
Introduction and Landscape
Why was the report written?
This bi-annual report is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).
What is the current market landscape and what is changing?
Despite carbonates decent performance, consumers have started to be more health conscious. The younger generation have started to develop an appreciation for coffee, driving the hot drinks category. The premium and superpremium segments have caught the attention of consumers, especially in the beer category where imported premium beers saw an increase in growth.
Complete Report Available @ http://www.rnrmarketresearch.com/latin-america-beverage-forecasts-march-2014-market-report.html .
What are the key drivers behind recent market changes?
Increase in purchasing power has given consumers an incentive to purchase more premium options, especially in the case where health and wellness factors come into consideration.
What makes this report unique and essential to read?
Key Features and Benefits
Key Market Issues
Throughout the entire region, consumers are becoming increasingly health conscious leading to strong growth in categories such as packaged water, still drinks and sports drinks. Conversely, categories such as carbonates are often exhibiting decelerated growth or even decline.
Import restrictions and taxes on sugar in parts of the reason have slowed growth in certain categories. However, government intervention and investment in categories such as carbonates and hot coffee has strengthened the growth of those categories in some countries in the region.
In certain countries in the region, consumers are developing a more sophisticated palate and as such are drawn to the premium products within categories leading to strong growth of categories such as wine, hot drinks and juice.
To ensure the solid growth seen in all of the categories, international producers and market leaders strongly marketed their products. This was particularly notable in beer, packaged water and energy drinks.
Throughout the region, countries had been enjoying strong economic growth in recent years. However, economic growth is beginning to slow and as such there will likely be a deceleration of growth of commercial beverages over the next five years.
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