The report "Playout Automation & Channel-in-a-Box Market by End User (International Broadcasters, National Broadcasters), by Channel Application (News, Sports, Entertainment, Cartoons & Lifestyle), by Region - Analysis & forecast to 2020", The global playout automation & channel-in-a-box market is expected to reach USD 17.46 Billion by 2020, at a CAGR of 16.0% from 2015 to 2020. Increased need for improved channel presentation, ease of operations, reduced cost of ownership, and fierce entry of small & medium-sized businesses (SMBs) in the broadcasting industry are factors driving the growth of the global playout automation & channel-in-a-box market.
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Advanced playout solutions and high level of customization & integration play a key role in the playout automation & channel-in-a-box market
The concept of playout automation & channel-in-a-box is gaining immense popularity, which is mainly driven by their extended applications in radio and television. Advancements in playout solutions, high level of customization, and easy integration with existing infrastructure have propelled the overall demand of playout automation & channel-in-a-box systems. However, the choice of either of the technologies solely depends on the requirements of individual broadcaster. An appropriate playout solution enables broadcasters to formulate a strong business model, whether it is adopted by large enterprises seeking to expand their reach or by a very small outfit looking forward to launch a niche channel.
Europe has emerged as the leading region in terms of early adoption of playout automation & channel-in-a-box solutions
The Europe playout automation & channel-in-a-box market is mainly driven by the need to provide viewers content of their choice without much hassle. Moreover, this region constitutes a large number of international as well as national broadcasters, strategically shifting focus to reduce the playout cost without hampering the quality of output. Advancements in playout techniques have shifted the focus of broadcasters from conventional ways of playout to latest solutions that are cost-effective and do not involve huge manpower, infrastructure, and complex integration of different devices. This has further helped broadcasters in error handling, improving quality of results, simplifying processes, and eliminating redundancy.
Major players operating in the playout automation & channel-in-a-box market include Harmonic, Inc., Pebble Beach Systems, Grass Valley USA LLC, and Snell Limited, among others.
The report provides market trends, overall adoption scenarios, and competitive landscape as well as key drivers, restraints, and opportunities in this market. It aims to estimate the current size and future growth potential of this market across different end users, channel applications, and regions. The scope of the report also covers analysis of strategies such as new product launches, mergers & acquisitions, partnerships, agreements, and collaborations among key vendors in the playout automation & channel-in-a-box market.
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