keyboard_arrow_up

Arizona’s New 2015 Travel Guide Now Available

PHOENIX (December 23, 2014) — Did you know you can visit Arizona’s renowned vineyards by kayak and horseback? Learn about the Grand Canyon and other geologic masterpieces from Sedona to the Petrified Forest and so much more in the new edition of the Arizona Official State Visitor’s Guide.

The Arizona Office of Tourism’s (AOT) 2015 Arizona Official State Visitor’s Guide (OSVG), and accompanying Official State Visitor’s Map are now available complimentary for travelers wanting more information about the Grand Canyon State’s vibrant travel destinations by ordering online at VisitArizona.com or calling (866) 298-3312.  To download a digital version, visit nxtbook.com/nxtbooks/madden/az_ovg15/.

The 2015 magazine-style guide features articles by Arizona-based writers on a sports trivia countdown to Super Bowl XLIX; regional road trips that highlight the state’s diversity; how American Indian artists put a unique spin on traditional crafts;  and a list of restaurants that are so good, you’ll want to take the recipes home with you.

“Our state’s diverse attractions and majestic beauty continue to inspire travelers from all over the world,” said Sherry Henry, director of the Arizona Office of Tourism.  “Arizona welcomes all visitors to experience the Grand Canyon State.”

Abundant with valuable Arizona tourist information including traveling tips and statewide accommodations, the 116-page OSVG includes articles and regional information celebrating the state’s travel destinations and activities including scenic road trips, family-fun adventures, local cuisine, outdoor experiences, Arizona’s American Indian heritage and Wild West history.

The guide is fully supported by advertising dollars and was produced with no direct costs to the agency’s budget. More than 450,000 copies have been published along with 510,000 accompanying comprehensive maps. Complimentary copies of the guides and maps will be distributed in response to the agency’s consumer advertising campaigns, queries into the Arizona travel call center as well as to travel industry partners and visitor information centers located throughout the state. OSVGs also will be available to travelers at all of Arizona’s major airports: Phoenix Sky Harbor International Airport, Tucson International Airport and Phoenix-Mesa Gateway Airport.  

The OSVG serves as the agency’s principal visitor fulfillment resource to encourage travel and tourism activity throughout the Grand Canyon State. AOT works to strengthen the economic impact of the Arizona travel and tourism industry through promotion and marketing efforts. Each year, millions of visitors experience the Grand Canyon State as a travel destination. 

In 2013, more than 39 million visitors generated $19.8 billion throughout the state, injecting nearly $53 million each day into Arizona’s economy. The Arizona travel and tourism industry produces revenue in all 15 Arizona counties, and is responsible for generating $2.7 billion in local, state, and federal tax revenues. Additionally, the Arizona tourism industry employs more than 163,500 Arizona residents. Combined with the secondary employment that is generated, nearly 304,000 Arizona residents are impacted by this dynamic industry throughout the state.

**For an image of the OSVG cover, please contact Tatum Luoma at tatum@tatumluoma.com.**

About Arizona Office of Tourism
Created as an executive agency in 1975, the Arizona Office of Tourism is charged with enhancing the state’s economy and the quality of life for all Arizonans by expanding travel activity and increasing related revenues through tourism promotion.  For information on AOT’s program of work, research and media plans, visit tourism.az.gov. For information about Arizona travel experiences, visit VisitArizona.com.      

###